THE LATEST NEWS & FEATURES
Sister campaign of Beauty Backed encourages clients to support local beauty pros
Caroline Hirons, founder of the Beauty Backed campaign, has launched a sister initiative; Back Beauty. Beauty Backed launched in August 2020 to raise both funds and support for the reopening…
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Back To Basics: 3 steps to ensure your gel polish goes the distance
At Pure Nails, we think that Lockdown 2.0 is the perfect time to go back to basics and perfect your core skills; namely how ensure a chip-free, durable finish. Step…
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Nailing a Winter Wonderland
US nail brand Jessica invites us to ‘see the world with a child-like wonder, to believe in the impossible, see beauty in the ordinary’ – plainly speaking – ‘be a…
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Boost your retail sales with Sweet Squared Shop Local Campaign
Sweet Squared have launched its Shop Local campaign to salons across the UK and Ireland. Through its online platforms, Sweet Squared are bringing pros a whole range of tips, tools…
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TECH TALK: Natasha Newton of Nails by Natasha
Scratch catches up with Natasha Newton of Nails by Natasha about her achievements since featuring in January 2020’s Readers Gallery and what the future holds for her career. What…
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UK hair & beauty organisations urge PM to assure reopening after 2 Dec
The UK’s biggest hair and beauty organisations have written an open letter to Prime Minister, Boris Johnson, demanding assurances that the entire industry will be reopened in all of the…
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Lucky Charm Nails
Friday 13th may be known as being an unlucky day for some but we are here to bring some luck to the day! Here, we share reader designs featuring a…
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Stay on trend with Artistic Nail Design’s winter nail colour collection
Artistic Nail Design has unveiled its Decked Out Dandy Winter 2020 collection. Decked Out Dandy features six fiery shades inspired by the European trend, Teddy Girl. Each is available in…
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