THE LATEST NEWS & FEATURES
Open for entries – Oceania Nail Photo Comp
There is still time to enter the photographic categories of the Oceania Nail Championships, to be held at the Perth Hair & Beauty Expo hosted by Ascot Racecourse in Perth, Australia. The championships, organised by Teresa Warman, are due to be held on 20 September and the theme for the…
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Celeb nail looks of the week: 28 August
We’ve been scrolling through social media for the latest celebrity nail looks created by session techs and celebrity manicurists across the globe! The team at Imarni Nails used Bio Sculpture Gel Contour Base & Build and the shade Sweet Candy for this natural nail look on Paloma Faith. Kim Truong…
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Cosmetics industry predicted to move towards up-cycled ingredients
Food byproducts are being increasingly up-cycled as raw materials by the cosmetics industry, according to Ecovia Intelligence. Food byproducts are already established as a source of natural ingredients and some, such as palm kernel oil, are widely used in cosmetic and personal care products. There is greater demand for such…
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TECH TALK: Phoebe of Pheebs Nails
Scratch chats with Phoebe of Pheebs Nails, a talented tech with a love for natural nails, about her experiences and time in the industry. “As far as my industry inspirations go, it’s hard to choose, because there’s way too many talented techs to choose from,” Phoebe beams. “A couple of…
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A Wealth of Top Training & Tips for Techs
It’s no secret that Sam Biddle is a great nail art educator, with a wealth of online nail art courses on offer for all ages, skill sets and schedules. Sam has spent the last 20 years teaching nail pros all over the world the art of nail art. However, mastering…
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Why stepping out of your comfort zone can welcome rewards in the beauty biz
Kara Kotsonis, founder of the award-winning NailSquad Nail Bar in Deal, Kent, reveals why you should step out of your comfort zone in order to reap greater rewards… Habits can play a role in determining our future and achievements. So why do we often cling onto the ones that proffer…
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How to use email marketing for your beauty business
Staying in touch with your clients through email marketing allows you to maintain a relationship with your clients in a professional manner. “I believe this is one of the most underused and underrated marketing tools available to nail and beauty professionals,” states Alice Kirby, founder Lockhart Meyer Salon Marketing (www.lockhart-meyer.co.uk).…
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8 ways to boost your social media
Is your social media not growing as quickly as you’d like? Rachel Horrocks, Sweet Squared content marketing manager, shares her top tips… Post quality content – Showcase your work and what clients can expect from your service. Post transformational before and after shots, Include pictures of your products – This shows quality…
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Hair & beauty business coach, Maddi Cook of Boss Your Salon, shares top tips for nail pros to achieve a better work-life balance… Howdy nail bosses! Work-life balance is like a unicorn in this industry – often talked about, yet never seen. In fact, it’s one of the most common challenges…
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Session nail stylist, salon owner & educator, Marie-Louise Coster, reveals how undertaking skin cancer awareness training benefitted a client… As nail techs, we provide a very personal service. The level of touch brings responsibility, because clients often share deeply personal things. We need to listen, and if asked, support clients…
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Now offering over 250 Minis products, The GelBottle Inc (TGB) has added 40 shades to its 7ml range. TGB Minis are ideal to be transported by mobile nail techs. They also cater to pros looking to try the brand’s formulations or shades without committing to full-sized 20ml bottles, and those…
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Nail techs share advice for catering to clients with multiple sclerosis (MS)… What is MS? On its website, the NHS states: “Multiple sclerosis (MS) is a condition that can affect the brain and spinal cord. It’s a lifelong condition that can sometimes cause serious disability, although it can occasionally be…
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Globally renowned nail competition organisation, Nailympia, will commemorate its 20th anniversary in London, 13-14 October 2024. Beneath the guidance of Alex Fox, its global competition director & co-founder of Scratch, Nailympia has blossomed into a mecca for nailists seeking international recognition and industry accolades. With each passing year, the competition…
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Add delicate dried floral details to nail designs this spring for a subtle touch of blossoming beauty. Check out our roundup of 25 dried flower designs below…
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