THE LATEST NEWS & FEATURES
BeautyBacked.com initiative launches to raise funds & support for beauty sector
The Beauty Backed initiative has been launched with Go Fund Me Fundraiser and Change.org Petition platforms to raise both funds and support for the reopening of the beauty industry in its entirety.…
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Campaign calls for govt to issue vouchers for the beauty sector to support struggling businesses
Scratch columnist, Ria-Jaine Lincoln, has launched a campaign calling for the government to support the beauty sector amidst the coronavirus pandemic. The accountant, who specialises in helping beauty businesses, is…
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The most Googled skincare ingredients of the year
Beauty & skincare supplier, Cult Beauty, has discovered the most searched for skincare ingredients of the year so far. Using data from search engine, Google, including the most searched skin…
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Nailscopes: LEO 23 July-22 Aug
Lovable and confident; embrace a wealth of nail art ideas to suit the Leo star sign…
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Dry, chapped hands? Here’s how to soothe in 5 steps…
With frequent hand washing and sanitising now the norm, you – and your clients – may be suffering with dry, chapped and sore hands. Offer a soothing experience and promote…
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Britney Tokyo on how social media helped boost her career
LA-based celebrity manicurist & Scratch columnist for 2020, Britney Tokyo reveals how social media helped boost her career… Before moving to the U.S., I worked as a nail artist in…
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More than half of social media users self-conscious about showing their natural skin
According to a survey of 2,000 people conducted by Skin Proud, more than half (55%) of social media users are self-conscious about the appearance of their natural skin. More than…
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Behind The Brand: Meet the female powerhouses behind Color Club products
Owned and operated by women since 1979, Harriet Rose founded Forsythe Cosmetic Group to focus on developing products for the needs of nail pros. Acclaimed for its innovative products, such…
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Tech Talk: Eloise Oakes of Elle’s Gels & Beauty
Scratch chats to Eloise Oakes of Elle’s Gels & Beauty in Hertfordshire about her journey as a nail tech and the next steps in her career… “I found my love…
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