THE LATEST NEWS & FEATURES

Cnd 40 years

A celebration of CND™’s 40th anniversary – By Marian Newman

By Scratch Staff | 24 October 2019

Imagine my excitement to be invited to the ‘event of the year’; an exhibition at San Diego’s Oceanside Museum of Art that celebrates 40 years of CND™. It focused on…

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Sinead Bulley on perfecting a home salon setup

By Sophie Nutt | 24 October 2019

It can be tricky to get the balance right between homely and professional when working from a home-based salon. One of your unique selling point may be offering a welcoming…

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Create out-of-this-world nail designs with Amy G Galaxy collection

By Sophie Nutt | 23 October 2019

The Edge Nails has revealed the new Galaxy collection from the Amy G Nail Art range. The Galaxy collection allows techs to create eye-catching, edgy nail art with three themed…

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Cold hands

How to help clients take care of hands & nails this winter

By Scratch Staff | 23 October 2019

Sharon Sandhu, category manager for nails at Salon Services UK & Ireland, reveals why it’s important to encourage clients to take care of  their hands & nails in between appointments……

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Salon in the Spotlight: Awe London, London

By Kat Hill | 23 October 2019

Newly opened, Awe London has been a bolt of blue in South Woodford. “This is my first venture into salon ownership,” smiles director, Kamden Monplaisir. “My aim is to provide…

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How to incorporate ASMR into beauty treatments

By Sophie Nutt | 22 October 2019

Autonomous sensory meridian (ASMR) is a trend that dates back as far as 2013 on YouTube and is continuing to grow in popularity, with over 13 million ASMR videos currently on the…

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#TRENDINGTUESDAY Leanne Townsend, Harts & Bows

By Sophie Nutt | 22 October 2019

We want to see the designs trending at your nail desk! Leanne Townsend, of Harts & Bows, reveals bright, sparkling nail designs have been popular with her clients. “My clients…

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Happy halloween

How to promote Halloween nail art

By Sophie Nutt | 21 October 2019

In case we haven’t mentioned it enough, Halloween is right around the corner, which means client requests of all that is spooky will start rolling in – if they haven’t…

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Bhambnails

MANI MONDAY: Halloween warm-up

By Sophie Nutt | 21 October 2019

Begin the week the right way with some nail inspiration this mani Monday! Halloween is a mere 10 days away, so expect the spooky nail requests from clients to be…

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Scratch Snap nail art competition

Scratch Snap is a monthly, online nail art challenge to create a salon-style design in line with a theme. Simply snap…

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National Creativity Day

The nail and beauty industries thrive on creativity and artistry – so what better day to celebrate your craft? If…

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