THE LATEST NEWS & FEATURES

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MANI MONDAY: Subtle shimmer

By Sophie Nutt | 17 June 2019

Begin the week the right way with some nail inspiration this mani Monday! Sometimes – emphasis on the ‘sometimes’ – less is more, and this is proved perfectly by Aimee,…

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Behind-the-scenes at the Scratch Stars Awards 2019 judging day – part 1

By Helena Biggs | 16 June 2019

While the mid-June weather presented competitors and judges with a downpour on their travels into London, it certainly didn’t dampen spirits – as the first of the two Scratch Stars…

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Scratch Stars 2019: Judging Day #1

By Helena Biggs | 16 June 2019

Explore the snaps from behind the scenes at the first of two Scratch Stars Awards judging days, at which techs battled it out in categories including L&P Tech of the…

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WHAT I’M WEARING: Sherrine Jermy, Sherrine’s Sparklies

By Sophie Nutt | 16 June 2019

We want to see what you’re wearing on your nails! Sherrine Jermy, of Sherrine’s Sparklies, wears nude nails with nature-inspired detailing. “I used Premier Gel’s LBG in Paris with a…

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How to market to male clients

By Sophie Nutt | 15 June 2019

The male beauty market is booming as salons see men make up one in five clients*, indulging in their appearance through treatments such as manicures and pedicures, waxing and tanning.…

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How to market male grooming services

By Scratch Staff | 15 June 2019

Are you boosting your beauty business by opening up your doors and treatments to male clients? Here, the experts reveal how to market yourself successfully… “You already have a strong female…

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Care for lashes with LashUs Lash & Brow Elixir

By Kat Hill | 14 June 2019

Get ready to retail the LashUs Lash & Brow Elixir. Packed with a ‘carefully selected combination of natural oils and active botanical ingredients’, the formula works to help condition both…

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Beauty waste

Tracy Sutton shares five ways to limit your impact on the environment

By Sophie Nutt | 13 June 2019

Our industry’s war with waste is significant. Public awareness surrounding packaging, plastic pollution and the environment is at its highest due to media coverage, new regulations and reports. No one…

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Why it’s important to charge your worth

By Katie Barnes | 11 June 2019

In the nail industry, we are fortunate to have such a rewarding career. However, with this in mind it is still important to remember that you, along with your peers,…

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The Beauty Business Summit

The Beauty Boss Business Summit is shaping up to be THE event of the year. This is a full-blown celebration, celebrating…

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Scratch Snap nail art competition

Scratch Snap is a monthly, online nail art challenge to create a salon-style design in line with a theme. Simply snap…

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