THE LATEST NEWS & FEATURES

Emma brock

#TRENDINGTUESDAY Emma Brock, The NailDresser

By Sophie Nutt | 18 June 2019

We want to see the designs trending at your nail desk! Emma Brock, of The NailDresser, revealed neon animal print has been popular with her clients recently. “Neon and animal…

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Lewis Capaldi shows love for nail pro’s portrait nails

By Helena Biggs | 17 June 2019

Scottish singer-songwriter, Lewis Capaldi, has become as much known for his hilarious social media posts and videos as he has his music. One post that truly stands out was on…

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MANI MONDAY: Subtle shimmer

By Sophie Nutt | 17 June 2019

Begin the week the right way with some nail inspiration this mani Monday! Sometimes – emphasis on the ‘sometimes’ – less is more, and this is proved perfectly by Aimee,…

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Behind-the-scenes at the Scratch Stars Awards 2019 judging day – part 1

By Helena Biggs | 16 June 2019

While the mid-June weather presented competitors and judges with a downpour on their travels into London, it certainly didn’t dampen spirits – as the first of the two Scratch Stars…

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Scratch Stars 2019: Judging Day #1

By Helena Biggs | 16 June 2019

Explore the snaps from behind the scenes at the first of two Scratch Stars Awards judging days, at which techs battled it out in categories including L&P Tech of the…

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Sherrine jermy

WHAT I’M WEARING: Sherrine Jermy, Sherrine’s Sparklies

By Sophie Nutt | 16 June 2019

We want to see what you’re wearing on your nails! Sherrine Jermy, of Sherrine’s Sparklies, wears nude nails with nature-inspired detailing. “I used Premier Gel’s LBG in Paris with a…

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Male marketing lead

How to market to male clients

By Sophie Nutt | 15 June 2019

The male beauty market is booming as salons see men make up one in five clients*, indulging in their appearance through treatments such as manicures and pedicures, waxing and tanning.…

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Male grooming image courtesy of the gel bottle inc

How to market male grooming services

By Scratch Staff | 15 June 2019

Are you boosting your beauty business by opening up your doors and treatments to male clients? Here, the experts reveal how to market yourself successfully… “You already have a strong female…

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Lashus lash & brow elixir

Care for lashes with LashUs Lash & Brow Elixir

By Kat Hill | 14 June 2019

Get ready to retail the LashUs Lash & Brow Elixir. Packed with a ‘carefully selected combination of natural oils and active botanical ingredients’, the formula works to help condition both…

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Vagaro iconic 25 festival

iconic.25 by Vagaro

Vagaro, the business software for the salon, spa and wellness industries, is excited to announce the return of iconic.25. The…

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Beauty Trends & Innovations Conference

The Beauty Trends & Innovations Conference will return for its 13th year, welcoming over 40 beauty brands and retailers. These…

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