THE LATEST NEWS & FEATURES

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Nailympia Australasia 2018

By Kat Hill | 21 September 2018

Darling Harbour, Sydney acted as a stunning backdrop to the fifth Nailympia Australasia, where techs focused, shared & delivered their greatest skills & creativity onto nails. Check out snaps from…

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How & why you should vlog

By Scratch Staff | 20 September 2018

Natasha Lee, nail tech and award-winning YouTuber, reveals why video is vital to your nail business… In the ever-changing social world, video takes the forefront on every social media platform.…

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Nail Polish Eraser Cream launches into BeautyMart

By Helena Biggs | 20 September 2018

A handy cream that removes nail polish in as little as 60 seconds has launched, featuring fresh scent and mess-free formula. Packed in a travel-friendly tube, Nailfix & Chill is…

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How to maintain professional etiquette in your marketing

By Sophie Nutt | 20 September 2018

You might be putting your energy into social media marketing, advertising, or using a variety of methods to encourage new business – but are you fully utilising this by maintaining…

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How to boost salon retail sales

By Scratch Staff | 19 September 2018

Techs – it’s time to use your nail and beauty knowledge to turn up the heat on product sales and increase revenue. DAVE HORTON, director of ABT, serves up his…

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Carlton Professional opens beauty cash and carry store

By Kat Hill | 19 September 2018

Carlton Professional, beauty equipment manufacturer, has opened a dedicated professional, beauty-only cash and carry store. Officially opening October 1, the store is based at the company’s head office in Lancing,…

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OPI turns to Peru for AW18 nail colours

By Helena Biggs | 19 September 2018

Inspired by natural beauty and bohemian vibes, the 12 shades in OPI’s autumn/winter 2018 collection comprise flirty purples, deep burgundies and rosy hues – available in lacquer, Infinite Shine and…

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Salon in the Spotlight: Enchanted Jems, South Ockendon, Essex

By Kat Hill | 19 September 2018

Being new to the industry hasn’t stopped Jemma Gregory from pursing her dreams. “I started Enchanted Jems last year after completing my training with CND™ education ambassador, Justine Crick. I…

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Enhance make-up services with HD Brows Lip Define pencils

By Sophie Nutt | 18 September 2018

Ideal for retailing or adding to make-up services, lock in colour with five new Lip Define shades. Boasting a long-lasting formula and creamy consistency, new colours include Grape, Tutti Fruitti,…

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National Creativity Day

The nail and beauty industries thrive on creativity and artistry – so what better day to celebrate your craft? If…

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Sherlock Holmes Day

Celebrate the world’s most iconic detective with some mystery and intrigue! Create a scavenger hunt on your social media: post…

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