THE LATEST NEWS & FEATURES
Return on investment: what it means & how to calculate it
Global business & beauty education expert, Kim Ford, explains what a return on investment means for your nail business, and how to calculate it. You may ask: what is a…
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I was visited by a Scratch Stars Award-winning mobile nailist. Here’s my experience
Here’s what happened when Stella Angelova, Scratch Stars Mobile Nailist of the Year 2024, paid Scratch’s deputy editor, Rebecca Hitchon, a visit… Stella of Stella A. – Nail Artist is…
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Caregiver to nail creator: how a London mum unexpectedly found belonging in the nail industry
A work accident, supportive family and love for nails transformed Josephine Mensurah’s life from rehabilitation support worker to nail artist & content creator. The Nailympia London arena attracts all types of…
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17 emerald green Wicked-inspired nail looks you’ll love
The Wicked-ly wonderful emerald green hue has been taking the spotlight recently, with the hype surrounding Universal Pictures’ highly anticipated film adaptation of musical, Wicked. This vibrant shade, inspired by…
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Winter wonders: Must-have nail colour collections for the 2024 festive season
‘Tis the season of celebrations – and time to embrace joy, sparkle and eye-catching nail effects. From shimmering holiday hues to creative, winter-inspired designs, this season is all about embracing…
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Insights from a trans nail tech: what I want you to know
Drew Sallows of @t4tnails feels fortunate to have been surrounded by love throughout their nail career: working in accepting salon spaces, while being able to do the job that they adore.…
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The experience of male nail techs in 2024: what’s it like?
Scratch reached out to male manicurists to better understand their experiences within the current beauty industry environment. Here’s what they said… Danny Manchip Instagram: @beausbeautybox Scratch Stars award winner &…
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Texas nail tech: Clients have walked away from my services because I’m transgender
Texas-based nail technician, Dylan Michaud, shares how she refuses to let gender discrimination stand in the way of her career success… Having faced multiple clients refusing her services due to…
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WINNER ANNOUNCED: Scratch Snap November 2024
The winner of Scratch’s monthly nail art challenge for November has been announced as Mia Murray. In a showcase of talent, techs created nail designs to fit theme, Enchanted Forest, in…
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