THE LATEST NEWS & FEATURES

3 must-have digital tools for beauty pros, according to a business & marketing expert

By Guest Writer | 15 February 2025
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Beauty business and marketing mentor, Stephanie Barnard, aka Beauty Business…

Ashford beauty salon: how exceptional customer service creates relaxing client experiences

By Lilly Delmage | 15 February 2025
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Sarah Webb, owner of Bella’s Little Nail Boutique, takes pride…

Shifting your mindset for success: 4 tips from a beauty business coach

By Guest Writer | 14 February 2025
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Scratch columnist & beauty business and mindset coach, Zaara King,…

Animal print, pearls & 3 other nail trends at New York Fashion Week AW25

By Rebecca Hitchon | 13 February 2025
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Fashion month is well underway, and kicked off with New…

Nail techs spread the love with 3D Valentine’s nail art designs: #ShowScratch Creative Challenge

By Lilly Delmage | 13 February 2025
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Check out entries to the 12 February 2025 nail art…

What is a nail habit-tic & can it be treated?

By Katie Barnes | 12 February 2025
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When a client sits at your nail desk and presents…

Love L&P? Halo launches Acrylic+ system for time-pressed nail pros

By Helena Biggs | 10 February 2025
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In the rapidly changing nail industry, evolution is key, and…

Get inspired: Nail pro, Lucy Price-Marshall, shares her journey to dominating the nail industry

By Lilly Delmage | 9 February 2025
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Natural nail specialist, OPI educator, salon manager & multi-award winner,…

Interested in entering Nailympia Competitions? Webinar dives into its 2025 direction

By Scratch Staff | 8 February 2025
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Are you keen to learn more about Nailympia Competitions? Buddy…

Scotland home salon: the pro offering a one-stop shop for nails, hair & beauty services

By Lilly Delmage | 8 February 2025
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Emma Saunderson, the owner of Angus-based salon, GlamEm, has made…

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UPCOMING EVENTS

Scratch Stars Awards: practical judging day

Finalists in the following nine Scratch Stars Awards categories will battle it out in a live practical competition, followed by…

The Scratch Stars Party

It’s the standout industry celebration of the year, and one that’s talked about for months after the dancefloor clears. Set…

Nailympia London

Nailympia London – powered by Scratch, will take pace 10 and 11 October at the Professional Beauty trade show, ExCel…

Nailympia San Antonio

Nailympia San Antonio – powered by Scratch, will take place 29 and 30 August 2027 at the Premiere San Antonio…

COMPETITIONS & EVENTS