THE LATEST NEWS & FEATURES

3 must-have digital tools for beauty pros, according to a business & marketing expert

By Guest Writer | 15 February 2025
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Beauty business and marketing mentor, Stephanie Barnard, aka Beauty Business…

Ashford beauty salon: how exceptional customer service creates relaxing client experiences

By Lilly Delmage | 15 February 2025
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Sarah Webb, owner of Bella’s Little Nail Boutique, takes pride…

Shifting your mindset for success: 4 tips from a beauty business coach

By Guest Writer | 14 February 2025
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Scratch columnist & beauty business and mindset coach, Zaara King,…

Animal print, pearls & 3 other nail trends at New York Fashion Week AW25

By Rebecca Hitchon | 13 February 2025
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Fashion month is well underway, and kicked off with New…

Nail techs spread the love with 3D Valentine’s nail art designs: #ShowScratch Creative Challenge

By Lilly Delmage | 13 February 2025
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Check out entries to the 12 February 2025 nail art…

What is a nail habit-tic & can it be treated?

By Katie Barnes | 12 February 2025
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When a client sits at your nail desk and presents…

Love L&P? Halo launches Acrylic+ system for time-pressed nail pros

By Helena Biggs | 10 February 2025
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In the rapidly changing nail industry, evolution is key, and…

Get inspired: Nail pro, Lucy Price-Marshall, shares her journey to dominating the nail industry

By Lilly Delmage | 9 February 2025
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Natural nail specialist, OPI educator, salon manager & multi-award winner,…

Interested in entering Nailympia Competitions? Webinar dives into its 2025 direction

By Scratch Staff | 8 February 2025
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Are you keen to learn more about Nailympia Competitions? Buddy…

Scotland home salon: the pro offering a one-stop shop for nails, hair & beauty services

By Lilly Delmage | 8 February 2025
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Emma Saunderson, the owner of Angus-based salon, GlamEm, has made…

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