THE LATEST NEWS & FEATURES
Nail & beauty apprenticeships: salons share benefits, their experiences & advice
In a February 2025 poll on Scratch’s Instagram, almost 80%…
Nail techs: This is why thorough client consultations are so important
Scratch Stars Natural Nail Specialist of the Year finalist 2024,…
3 must-have digital tools for beauty pros, according to a business & marketing expert
Beauty business and marketing mentor, Stephanie Barnard, aka Beauty Business…
Ashford beauty salon: how exceptional customer service creates relaxing client experiences
Sarah Webb, owner of Bella’s Little Nail Boutique, takes pride…
Shifting your mindset for success: 4 tips from a beauty business coach
Scratch columnist & beauty business and mindset coach, Zaara King,…
Animal print, pearls & 3 other nail trends at New York Fashion Week AW25
Fashion month is well underway, and kicked off with New…
Nail techs spread the love with 3D Valentine’s nail art designs: #ShowScratch Creative Challenge
Check out entries to the 12 February 2025 nail art…
Love L&P? Halo launches Acrylic+ system for time-pressed nail pros
In the rapidly changing nail industry, evolution is key, and…
Get inspired: Nail pro, Lucy Price-Marshall, shares her journey to dominating the nail industry
Natural nail specialist, OPI educator, salon manager & multi-award winner,…
