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Music Playlist

Why music matters in the nail salon experience

By Rebecca Hitchon | 27 January 2024

With 70% of Scratch readers playing music in the nail space, according to a 2023 Instagram poll, it’s important to learn how to cater sound to clients to ensure a…

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Glitterbels unveils 12 ‘fun & flirty’ gel polish shades for Valentine’s Day manicures

By Helena Biggs | 26 January 2024

Searches for Valentine’s Day manicures are up 9,500% on Google in one month, and pro nail product provider, Glitterbels, has added 12 Hema-free gel polish shades to its portfolio in…

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Scratch Stars Award-winning nail pro launches planner for salon owners

By Callie Iley | 26 January 2024

Scratch Stars Session Nail Stylist of the Year winner 2018 & 2019, Nickie Rhodes-Hill, has launched a planner and appointment book for salon owners. The beauty professional has launched the…

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Sweet Squared Building

Sweet Squared acquires distribution of Louella Belle’s hand & footcare brands

By Helena Biggs | 26 January 2024

Award-winning distribution and training company, Sweet Squared (S2), will take over distribution, support and education for Artistic Nail Design, Footlogix, Belava, Famous Names and Footsie in the UK from 5 February 2024.…

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Fairycore Nails

What are fairycore nails, the trending style all over TikTok?

By Scratch Staff | 26 January 2024

You may have seen ‘fairycore aesthetic’ mentioned on social media of late, and it’s a trend that is influencing the nail world. Inspired by fairy, fantasy and elf mythology, fairycore…

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The GelBottle Inc widens portfolio with UK-made Spa range for hands, feet & body

By Helena Biggs | 25 January 2024

The GelBottle Inc has launched TGB Spa – a range of bodycare products and tools made in the UK to elevate the mani/pedi experience. The concentrated range features prep, hydration…

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Dream Nails CEO on the salon brand’s AI customer service chatbot 

By Rebecca Hitchon | 24 January 2024

Scratch chats to Thanh Vu, CEO of Essex and East London salon franchise, Dream Nails, about its artificial intelligence (AI) nail expert… Tell us about the role of the AI…

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18 Mean Girls nail designs that are so fetch

By Scratch Staff | 24 January 2024

Don’t just limit pink to Wednesday; wear Mean Girls-inspired nails to coincide with the release of the musical film. Check out our roundup of oh-so fetch designs to inspire your…

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Diana Verde Nieto & Nnenna Onuba join British Beauty Council’s executive board

By Callie Iley | 24 January 2024

The British Beauty Council (BBCo) has welcomed Diana Verde Nieto and Nnenna Onuba to its executive board. With extensive backgrounds in the British beauty industry, the pair will work alongside…

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National Creativity Day

The nail and beauty industries thrive on creativity and artistry – so what better day to celebrate your craft? If…

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Sherlock Holmes Day

Celebrate the world’s most iconic detective with some mystery and intrigue! Create a scavenger hunt on your social media: post…

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