THE LATEST NEWS & FEATURES
25 nail products & designs in Peach Fuzz: Pantone’s Color of the Year 2024
Embrace 2024’s Pantone Color of the Year, Peach Fuzz, with Scratch’s pick of peachy nail products and looks, from pretty pastels to vibrant and bold hues.
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Iram Shelton on 2024 nail art trends, raising your status & working with OPI
Luxury nail artist & lifestyle content creator, Iram Shelton, has amassed a huge social media following, owing to her enviable travel stories and stylish nail posts. A star resident at…
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Find out about the wellness-focused nail salon offering meditative manicures
Founder of Sundays Studio, Amy Ling Lin, was inspired by former clients and salon experiences to create a nail space that promotes safety, self-care and inclusivity for both clients and…
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Spark clients Christmas spirit with 37 festive foliage-inspired nail art designs
We love some mistletoe, a Christmas garland or a festive wreath on nails. We’ve rounded up 25 festive foliage nail art looks to inspire creations…
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What are oyster nails, the pearlescent nail trend for 2024?
First, there was the mermaidcore nail trend of the summer, inspired by the live action film remake of The Little Mermaid, and now the trend has been reimagined with oyster…
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Nail Tech Talk: Rachel Foreman of Effy Nails
With a wealth of experience both on set and in-salon, nail artist, Rachel Foreman of Effy Nails, shares how her colourful career in the nail industry began and offers an…
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Social media engagement: Why it matters & how to increase it
Alicia Humphreys is owner of Pink Fox Salon Socials, which works with UK hair and beauty salon owners to grow their social media presences and help them attract new clients.…
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Nail techs: Here’s how you can overcome creative burnout
Are your nail art ideas waning and are you feeling run-down? Scratch explores the causes and impacts of creative burnout and how to overcome them… What does creative burnout look…
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5 ways to increase your success as a nail pro in 2024
Stepping into 2024 provides a chance to evaluate your business to support your career growth. From goals to finances, marketing and competition hopes, Scratch explores how nail technicians can plan…
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