TECH TALK

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Beyond The Brush: The nail tech community built on relationships, support & honesty

By Lilly Delmage | 10 May 2025

Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…

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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’

By Lilly Delmage | 8 May 2025

Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…

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Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’

By Guest Writer | 7 May 2025

New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…

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VALENTINE’S DAY DESIGNS: Jemma Bailey

By Kat Hill | 7 February 2018

Love is in the air and we’re counting down to Valentine’s Day with some super sweet nail styling! Jemma Bailey at Jemma Bailey Beauty had our hearts aflutter with this romantic red design. Contrasting white ornate detailing, Jemma used hot red CND SHELLAC™ shade, Wildfire. To complete the look, a scattering of crystals…

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#TRENDINGTUESDAY Laura Chree, Chreeative Nails

By Sophie Nutt | 6 February 2018

We want to see the designs trending at your nail desk! Laura Chree, of Chreeative Nails, revealed that marble nail art has been really popular with clients recently. “I think marble is particularly popular because it can be done in so many different ways! I love that any colour is…

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VALENTINE’S DAY DESIGNS: Andrea Gordon

By Kat Hill | 6 February 2018

Love is in the air and we’re counting down to Valentine’s Day with some super sweet nail styling! Andrea Gordon tugged at our heartstring with this design featuring a loveheart tip feature nail. In this design, Andrea combines romantic red hues and, to add a metallic edge, edging sees guilded silver detailing. See…

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VALENTINE’S DAY DESIGNS: Kerri Anderson

By Kat Hill | 5 February 2018

Love is in the air and we’re counting down to Valentine’s Day with some super sweet nail styling! This love heart design from Kerri Anderson caught our eye! Combining a decadent shade of burgundy with cover pink, Kerri crafted the design with CJP Nail Systems’ acrylic range to create out the nail look, complete…

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WHAT I’M WEARING: Terri Eaton

By Sophie Nutt | 4 February 2018

We want to see what you’re wearing on your nails! Terri Eaton wanted to party in style for her birthday so embraced a dashing of glitter and Swarovski crystals. “I needed some pretty nails for my 40th birthday weekend away and, after doing one set that I decided weren’t quite…

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#TRENDINGTUESDAY Jenny Harris, Jenny Harris Nail Artist and Educator

By Sophie Nutt | 30 January 2018

We want to see the designs trending at your nail desk! Jenny Harris, nail artist and educator, revealed that foils with a matte topcoat have been extremely popular with her clients recently. “Foils and a matte top coat gives an eye popping design which is striking and fresh, so my…

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