TECH TALK

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Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…

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Inside the Leeds nail salon known for its Y2K decor & viral nail art

By Jess Watts | 25 July 2025

Meet Freya-Poppy Bowden, the Y2K-obsessed nail tech whose Leeds-based salon is every millennial’s dream! Growing up in a family of artists, it is no surprise that Freya-Poppy’s creativity flourished early. At the age of 11, she began experimenting with nail art and quickly fell in love with the medium. She…

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What are brush-on builder gel & BIAB™ nails?

By Lilly Delmage | 3 July 2025

Brush-on builder gel is an ever-popular request at the nail desk – but what is it, and when should it be used? Brush-on builder gel is a more convenient variation of traditional builder gels, which are housed in pots. Packaged in a bottle with an integrated brush, the product allows…

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Nail Tech Talk: Alice Molyneux of Cherry-B Studios

By Callie Iley | 26 November 2022

Nail Tech Talk: Alice Molyneux of Cherry-B Studios Alice Molyneux of Cherry-B Studios sits down with Scratch to chat about her inclusive nail studio and her future career goals… “My signature style is something that is painterly and realistic looking, such as dreamy skies, portraits, foliage and fine line illustrations,”…

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Nail Tech Talk: Jessica White of Jessica White Nail Artist

By Callie Iley | 19 November 2022

Nail Tech Talk: Jessica White of Jessica White Nail Artist Scratch chats to Leeds based tech, Jessica White of Jessica White Nail Artist, about her time studying for a law degree alongside tekking, and why she decided to commit to nails full time when she graduated… “My nail journey began…

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Nail Tech Talk: Daisy Tann of Sweet As Hell

By Callie Iley | 12 November 2022

Scratch chats to Daisy Tann of Sweet As Hell about her passion for cruelty free nail products and inclusivity in the beauty industry. “I think for me, the thing I love most about being a nail tech is a combination of things,” Daisy smiles. “I love delivering a service that…

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My Other Life: Laura Prigg of Basic Witch Nails

By Callie Iley | 5 November 2022

Scratch chats to Laura Prigg, a nail pro who’s busy juggling her nail career alongside a very different role… Laura Prigg has spent her working life in the retail industry, progressing from Christmas temp to store manager at Yankee Candle. She began creating custom press-on nails at the end of…

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Nail Tech Talk: My experience as a Green Salon Collective member

By Guest Writer | 1 November 2022

Lucy Allen, owner of Sheffield-based SuperNatural Nails, a Green Salon Collective member salon, shares what pros need to know about becoming members of the circular waste management authority. Why did you become a Green Salon Collective member? I joined Green Salon Collective (GSC) in September 2021 after reading an article about…

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Nail Tech Talk: Anastasia of NoiNails

By Callie Iley | 29 October 2022

Nail extension specialist and encapsulation enthusiast, Anastasia of NoiNails, sits down with Scratch to share her passion for tekking and the importance of self-belief…  “My favourite product to use is the KRYLX acrylic powders, which I’ve fallen in love with. I’ve never worked with anything like it,” Anastasia enthuses. “The…

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