TECH TALK

England womens football nails euros 2025

Women’s Euro 2025: the nail tech behind England Lionesses’ winning manicures

By Rebecca Hitchon | 6 August 2025

Following the Women’s Euro 2025, Dzastina Jovaisaite – the pro behind nail looks for members of the triumphant England squad – shares about the ‘career highlight’ with Scratch… “I felt so privileged and couldn’t believe it when I received a message from Chloe Kelly about creating nail looks for some…

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Psoriasis

Nail techs with psoriasis reveal what life is like with the skin condition

By Rebecca Hitchon | 5 August 2025

Psoriasis is a ‘condition that causes dry, scaly and sometimes itchy or sore patches on the skin,’ according to the NHS. Here, two nail techs share their experiences with psoriasis… “I suffer from seasonal psoriasis on my fingers and hands (mostly during autumn and winter) and psoriatic arthritis,” shares Fie…

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Robot laptop

Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…

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#NowTrending: Ferrari nails by Amy Clarke

By Callie Iley | 13 April 2021

Scratch chats to Amy Clarke Nail Artist about her nail journey and how she created this incredible Ferrari themed nail art design… I’ve always been creative and had hit a point in my life where I wasn’t sure what I wanted to do, until I started face painting for children’s…

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NAIL TECH TALK: Laura Rudge of Snatched By Lulabelles

By Callie Iley | 10 April 2021

Scratch chats to Laura Rudge of Snatched By Lulabelles about her first ever client and the importance of pushing boundaries as a nail tech… What is your all-time favourite nail product? My first thought is that I don’t have just one!  If I could only choose 5 colours to live…

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#NowTrending: Hawaiian floral nails by Lauren Adams

By Callie Iley | 6 April 2021

Scratch chats to Lauren Adams of Get Nailed By Lau about her future goals and how she created this summery Hawaiian floral nail art design… I’ve always loved doing my own nails, as well as the nails of friends and family members. During the pandemic, I was furloughed from my…

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NAIL TECH TALK: Gemma Anne Dawson of Gem’s Gels and Glitters

By Callie Iley | 3 April 2021

Scratch chats to Gemma Anne Dawson of Gem’s Gels and Glitters about her training and the importance of developing new skills as a nail tech… My journey in nails only really happened in 2016. Before then, I worked in a university teaching statistical analysis to undergraduate students. I’d always studied…

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NAIL TECH TALK: Stephanie Connolly of Nailed it! Nails by Steph

By Callie Iley | 27 March 2021

Scratch chats to Stephanie Connolly of Nailed it! Nails by Steph about dealing with self doubt and her advice for aspiring nail techs… My favourite all time nail product is my complete Kokoist USA gel collection as they are so pigmented and apply beautifully. I’m a massive nail art fan…

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Shelby holmes imix

Why the imix is a great addition to my nail desk

By Guest Writer | 26 March 2021

Shelby Holmes, co-founder of The Beauty Edit Podcast & Scratch Stars Awards Gel Polish Stylist of the Year finalist 20/21, shares her thoughts on imix, the hands-free mixing device for gel polish & lacquer… “I love everything about imix. I have been looking for a mixing system for a while…

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