TECH TALK
Women’s Euro 2025: the nail tech behind England Lionesses’ winning manicures
Following the Women’s Euro 2025, Dzastina Jovaisaite – the pro behind nail looks for members of the triumphant England squad – shares about the ‘career highlight’ with Scratch… “I felt so privileged and couldn’t believe it when I received a message from Chloe Kelly about creating nail looks for some…
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Nail techs with psoriasis reveal what life is like with the skin condition
Psoriasis is a ‘condition that causes dry, scaly and sometimes itchy or sore patches on the skin,’ according to the NHS. Here, two nail techs share their experiences with psoriasis… “I suffer from seasonal psoriasis on my fingers and hands (mostly during autumn and winter) and psoriatic arthritis,” shares Fie…
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Do AI chatbots like ChatGPT have a place in the nail industry?
Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…
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We are able to create relationships with customers before, during and after they have booked a visit to our nail business with the power of social media. This allows customers to trust us and become instantly loyal, even before they may have visited. But, there is a downside to social…
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A passion for Japanese fashion since childhood led Nana Sharp from Texas, USA, to explore the idea of taking this fashion onto fingertips. When no obvious outlet for obtaining a stylised individual set of gyaru-style nails became apparent, Nana posted a request on Facebook. Unsurprisingly, this led to a flurry…
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Scratch chats to South Wales based Magpie educator, Laura Ann Francis, of Pretty Miss Nails & Beauty. I’m Laura Ann Francis, and I’m the South Wales educator for Magpie Beauty. I work & teach from my home salon, Pretty Miss Nails & Beauty. I’ve been in the industry since…
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Scratch chats to Laura Katy Chester of LK Beauty about how she created this striking monochrome nail design. She also shares the small moments that make her proud of her career…. I qualified as a nail technician back in 2016 with Young Nails. After a couple of years in a…
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Thanh Vu, managing director of four Dream Nails salons, shares how she has made the most of financial support from government – and navigated obstacles – during the coronavirus pandemic… Coronavirus brought unprecedented challenges to businesses and while it has presented numerous opportunities, financial prudence, financial planning and financial support has…
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Scratch chats to Rebecca Marie of The Nails Coven Studio about her journey into the nail industry and how she created this pretty pastel cloud nail design… My journey as a nail technician started in 2018. I was never one to get my nails done until the holographic trend came…
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