TECH TALK

England womens football nails euros 2025

Women’s Euro 2025: the nail tech behind England Lionesses’ winning manicures

By Rebecca Hitchon | 6 August 2025

Following the Women’s Euro 2025, Dzastina Jovaisaite – the pro behind nail looks for members of the triumphant England squad – shares about the ‘career highlight’ with Scratch… “I felt so privileged and couldn’t believe it when I received a message from Chloe Kelly about creating nail looks for some…

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Psoriasis

Nail techs with psoriasis reveal what life is like with the skin condition

By Rebecca Hitchon | 5 August 2025

Psoriasis is a ‘condition that causes dry, scaly and sometimes itchy or sore patches on the skin,’ according to the NHS. Here, two nail techs share their experiences with psoriasis… “I suffer from seasonal psoriasis on my fingers and hands (mostly during autumn and winter) and psoriatic arthritis,” shares Fie…

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Robot laptop

Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…

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Millie d web feature

How I cope as a nail tech in a national lockdown

By Guest Writer | 12 January 2021

Scratch chats to Millie Donovan, brand ambassador for SNA Professional & owner of MBeauty, about how she’s navigating lockdowns… This year has been a rollercoaster for everyone, with both highs and lows. There have been more highs for some and more lows for others, but the main thing is how we all got…

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Laura cord header pic

#NowTrending: Big hug graffiti nails by Laura Cord

By Callie Iley | 12 January 2021

Scratch chats to Essex nail tech, Laura Cord of Laura Cord Nail Artist, about her journey into the nail industry and how she created this uplifting graffiti nail design.   I have always been a creative person with a passion for art and design. At college, I successfully completed an…

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Rachel spry nails

Does the nail industry recognise the needs of the deaf?

By Alex Fox | 12 January 2021

Deaf nail technician, Rachel Spry speaks of a punishing personal nail journey & offers solutions to an industry that’s unaware of its short comings when it comes to the deaf community. Age: 24 years Location: Whitstable, Kent Business name: Rachel’s Beauty Years in nails: 8 years The nail industry is…

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Maisie dunbar salon success

Maisie Dunbar’s 12 tips for nail salon success post lockdown

By Guest Writer | 10 January 2021

Award-winning beauty ambassador and consultant, Maisie Dunbar, shares her pointers for maintaining salon success post-lockdown… Do not scrimp on universal sanitation and health & safety practices as outlined by government. Make sure you wipe down the chairs, lamps, after every guest. Keep track of your new inventory so you don’t…

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Lucy booth header

TECH TALK: Lucy Booth of Lucy London

By Callie Iley | 9 January 2021

Scratch chats with Lucy Booth of Lucy London about the progression of her love for nails and the advice that changed her career. I’ve always loved nails! Even when I was younger, I’d have walls full of hundreds of nail polishes. As I got older, I completely fell in love…

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Sam haste web feature

Covid career changes: Retraining as a nail tech after losing my job

By Chloe Randall | 8 January 2021

Samantha Haste’s life was turned upside down when the pandemic hit and she lost her job, shortly after moving to a new city. Unable to pay her bills and rent, she decided to head down the path of training as a nail tech with Beauty Tribe.  “I was working as…

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