TECH TALK

England womens football nails euros 2025

Women’s Euro 2025: the nail tech behind England Lionesses’ winning manicures

By Rebecca Hitchon | 6 August 2025

Following the Women’s Euro 2025, Dzastina Jovaisaite – the pro behind nail looks for members of the triumphant England squad – shares about the ‘career highlight’ with Scratch… “I felt so privileged and couldn’t believe it when I received a message from Chloe Kelly about creating nail looks for some…

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Psoriasis

Nail techs with psoriasis reveal what life is like with the skin condition

By Rebecca Hitchon | 5 August 2025

Psoriasis is a ‘condition that causes dry, scaly and sometimes itchy or sore patches on the skin,’ according to the NHS. Here, two nail techs share their experiences with psoriasis… “I suffer from seasonal psoriasis on my fingers and hands (mostly during autumn and winter) and psoriatic arthritis,” shares Fie…

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Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…

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#NOWTRENDING Starburst Galaxy Nails by Amelia Pullano

By Callie Iley | 1 September 2020

Amelia Pullano of Buffed Nails & Beauty chats to Scratch about creating this stunning starburst galaxy design and her life and career as a nail tech. Please tell us about your background in nails… I have been in the nail industry for 16 years, starting in a salon straight from…

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TECH TALK: Phoebe of Pheebs Nails

By Callie Iley | 29 August 2020

Scratch chats with Phoebe of Pheebs Nails, a talented tech with a love for natural nails, about her experiences and time in the industry. “As far as my industry inspirations go, it’s hard to choose, because there’s way too many talented techs to choose from,” Phoebe beams. “A couple of…

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Nail squad nail bar blog

Why stepping out of your comfort zone can welcome rewards in the beauty biz

By Guest Writer | 28 August 2020

Kara Kotsonis, founder of the award-winning NailSquad Nail Bar in Deal, Kent, reveals why you should step out of your comfort zone in order to reap greater rewards…  Habits can play a role in determining our future and achievements. So why do we often cling onto the ones that proffer…

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#NOWTRENDING Dreamy lilac skies by Ashleigh Brace

By Callie Iley | 25 August 2020

Ashleigh Brace of May May Beauty chats with Scratch about creating this dreamy nail design and her life as a nail tech. “My time in the industry began when I studied beauty therapy in college when I was 17. I enjoyed it, however at the time, it wasn’t something I…

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TECH TALK: Sarah Mills of The Beauty Room By Sarah

By Callie Iley | 24 August 2020

Scratch catches up with Sarah Mills of The Beauty Room By Sarah, a Wiltshire-based tech working from a cosy home salon… “My name is Sarah, I’m 29 and I live in Wiltshire. I’ve been in the beauty industry for about nine years now. I started my nail career by doing…

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#NOWTRENDING Rainbow Opals by Charlotte Wales

By Callie Iley | 18 August 2020

Charlotte Wales of Charlotte’s Salon Ampthill chats to Scratch about her passion for nail art, future goals and how she created this rainbow opal nail design… “I have been in the industry for seven years. I got into the industry through college, and instantly knew that nails were my thing.…

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