TECH TALK

England womens football nails euros 2025

Women’s Euro 2025: the nail tech behind England Lionesses’ winning manicures

By Rebecca Hitchon | 6 August 2025

Following the Women’s Euro 2025, Dzastina Jovaisaite – the pro behind nail looks for members of the triumphant England squad – shares about the ‘career highlight’ with Scratch… “I felt so privileged and couldn’t believe it when I received a message from Chloe Kelly about creating nail looks for some…

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Psoriasis

Nail techs with psoriasis reveal what life is like with the skin condition

By Rebecca Hitchon | 5 August 2025

Psoriasis is a ‘condition that causes dry, scaly and sometimes itchy or sore patches on the skin,’ according to the NHS. Here, two nail techs share their experiences with psoriasis… “I suffer from seasonal psoriasis on my fingers and hands (mostly during autumn and winter) and psoriatic arthritis,” shares Fie…

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Robot laptop

Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…

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Janine hartley

#NOWTRENDING Monochrome marble by Janine Hartley

By Sophie Nutt | 21 July 2020

Janine Hartley, of Nails & Diamonds By Janine, shares how she kept herself busy during lockdown, her favourite nail styles and how to create this monochrome marble design… “I have been working in the nail industry for around 17 years now. I started my career at college when I took…

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Charlotte fletcher

#NOWTRENDING Pink ink & gold flecks by Charlotte Fletcher

By Sophie Nutt | 14 July 2020

Charlotte Fletcher, of Head 2 Toe Hair & Beauty, chats to Scratch about her journey into the nail industry as well as how to create this super chic pink ink & gold fleck nail look…  “I initially trained with Izabelle Hammon in 2017, however it wasn’t until 2019 that I really grew…

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Lauren mcbride

Lauren McBride hailed Nail Tech of the Year 2020 at the British Hair & Beauty Awards

By Alex Fox | 8 July 2020

Bournemouth-based nail tech, Lauren McBride, has been crowned Nail Tech of the Year 2020 at the British Hair & Beauty Awards. Having trained 17 years ago under CND educator, Jacqui Jefford, Lauren’s salon journey truly began as a Saturday girl at the age of 13, before she took up nail…

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Maisie leah nails

#NOWTRENDING: Sunflower nails by Maise Poultney, Maisie Leah Nails

By Sophie Nutt | 7 July 2020

Maisie Poultney, of Maisie Leah Nails, shares her love for the nail industry, her career story so far and how she created these oh-so pretty sunflower nails… “I have been qualified in Calgel since 2015 but I only really did nails for my friends and family,” explains Maisie. “I started…

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Music license

Are you eligible for a music license refund?

By Guest Writer | 6 July 2020

Kara Kotsonis, founder of the award-winning NailSquad Nail Bar in Deal, Kent, explains why businesses affected by Covid-19 could be eligible for a music license refund… If you use, play, or listen to recorded music at your business or organisation, the chances are that you may need or already obtain…

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Paiwa loves trending design

#NOWTRENDING: Oyster shell style nails by Paiwa Loves

By Helena Biggs | 23 June 2020

For a nail artist that lives close to a shoreline in Rye, East Sussex, it was only fitting that she create a set of oyster shell style nails – and they’re a delight to behold. After working with children for 20 years, Paiwa Drew, who goes by the business handle…

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