TECHS & SALONS
Beyond The Brush: The nail tech community built on relationships, support & honesty
Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…
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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’
Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…
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Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’
New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…
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Read the latest issue
Just over a year ago, Nina was faced with some personal challenges in regards to her mother’s health, but despite this, her mum continued to be her biggest supporter and encouraged Nina to venture into the world of aesthetics despite her fear of needles. After being in the beauty industry…
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Get to know Italian-born Alice Nali, Scratch Stars Nail Stylist of the Year 2023, who shares her nail story, journey to success & future goals… Alice Nali first visited a nail salon around the age of 10, and fondly remembers the range of colours and glitters displayed on the shelves.…
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Following Townhouse, Knightsbridge’s second consecutive Nail Salon of the Year win at the Scratch Stars Awards 2023, founder & creative director, Juanita Huber-Millet, shares what the win means to the team and what to expect from the salon brand in future… Townhouse has become a familiar face at the Scratch…
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After working in the beauty industry since 2004 and training with Kirsty Meakin, Emily Ferguson and other prestigious nail techs, Tara Stephenson opened her dream salon in 2020 but sadly it was closed due to the pandemic. Now, she has transformed her spare room into her own nail sanctuary with…
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The story behind Ella Vivii’s introduction to the nail industry is a heart-warming one. Her mum, Charlotte Burgess, owns a nail and beauty salon, educates and is a session stylist, so Ella grew up around nails. “But I was always more interested in fashion and studied Styling & Production at the…
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Wanting to create a space for herself and her clients to unapologetically be themselves, Tan Adams drew inspiration from tattoo shops for her salon’s alternative styling. “I want my space to feel like a haven for people who struggle to fit into mainstream spaces. Growing up, I was convinced that…
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