TECHS & SALONS

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Beyond The Brush: The nail tech community built on relationships, support & honesty

By Lilly Delmage | 10 May 2025

Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…

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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’

By Lilly Delmage | 8 May 2025

Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…

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Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’

By Guest Writer | 7 May 2025

New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…

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Salon in the Spotlight: The Beauty Hive with Sophie & Katie, Littleborough

By Callie Iley | 22 June 2023

Upon finding the perfect space to set up her own salon, Sophie O’sullivan approached former colleague, Katie Woodworth to create The Beauty Hive with Sophie & Katie, a clean yet comfortable salon space in Greater Manchester. “I qualified in VTCT Level 3 in Nail Technology in 2017 and completed my…

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Nail Tech Talk: Cherie Whitlock of Ma Cherie

By Callie Iley | 17 June 2023

With dreams of one day owning her own luxury nail salon, Cherie Whitlock of Ma Cherie shares her next steps in her career & reveals what she loves most about being a nail tech… Cherie’s creative streak instantly attracted her to the industry, led by a lifetime of talent and…

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Salon in the Spotlight: Elle Belle’s Beauty Studio, Norfolk

By Carter Rogers | 15 June 2023

Enrolling in her first of many beauty courses in 2010, Kay Willmott opened her salon, Elle Belle’s Beauty Studio, in 2017, named after her daughter. With ten members of staff in the salon, including herself, as a beauty therapist and laser technician; salon manager, nail tech and masseuse, Rosie Jo;…

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Behind the Brand: Meet the best friend duo behind Lovelle Salon Wear

By Callie Iley | 12 June 2023

Fashion-forward beauty therapist best friends, Nikki Hutchings & Sonia Ghag, designed a range of salon wear to suit the modern beauty pro without compromising on style or comfort. Beauty therapist duo, Nikki Hutchings and Sonia Ghag, met when their children started at school together. With both having an interest in…

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Nail Tech Talk: Jasmine Wilson of Jazzy AF Nails 

By Callie Iley | 10 June 2023

Achieving award-winning success after only a year in the nail industry, Jasmine Wilson of Jazzy AF Nails shares her love for channelling mindful creativity through her bright & bold, psychedelic nail styles. Jazz was hired as an apprentice in a local salon in Paisley in June 2022, taking her first…

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Salon in the Spotlight: Kaitlyn Jay Studio, Newport, Wales 

By Callie Iley | 8 June 2023

Wanting her Newport-based salon decor to reflect her own personal style, natural nail tech, Kaitlyn Jay, opted for an on-trend, neutral colour scheme. “I love the minimal vibe,” Kaitlyn beams. “It’s not necessarily outwardly unique, but it’s a total reflection of me, and I love it.” “The theme in my…

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