TECHS & SALONS
Beyond The Brush: The nail tech community built on relationships, support & honesty
Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…
Read MoreSuffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’
Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…
Read MoreNail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’
New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…
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Scratch chats to Jennie Padbury of Jennie Padbury Nails, Beauty & Training about reaching her latest career milestone and her goals for her future in the nail industry… “My signature nail style is definitely salon style acrylic design – acrylic marbling and 3d flowers will always have my heart! “I’m…
Read MoreRosanna Sulovari’s nail and beauty journey began in 1999, when she enrolled onto a full time, two year course at Canterbury college. Upon completing her NVQ in beauty therapy, she began working at a salon in 2001, before going in maternity leave in 2006. Following the birth of her first…
Read MoreEstablished in 2012, Jade Miller took over Niche Hair & Beauty in 2016. “We relocated during the 2021 lockdown, to a ground floor premises, reopening with a new logo, new look and with a bang.” “Niche is unique due to our diversity,” Jade reveals. “We provide a relaxed, non-uniformed atmosphere,…
Read MoreStarting out doing nails in her parents’ living room before moving into her dads summer house, Maisie Leah Poultney expanded for a third time to achieve the salon set-up of her dreams. “My boyfriend and I brought a house with a separate garage, so my dad and boyfriend teamed up…
Read MoreIn the heart of Barcelona can be found a nail artist and international educator, who’s 3D French work and extreme nail styling are a visual symphony. Of Romanian descent, nail stylist Ioana Cristescu has carved out such a high reputation for her bespoke nail education that she was flown into…
Read MoreThe first Nailympia global champion back in 2017, Sweden’s Madelene Wolf, has jumped into the slipstream of her success and launched a new nail system with education, known as Wolf. “For a long time, I dreamt of having all the best materials gathered in one place instead of having to…
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