TECHS & SALONS

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Beyond The Brush: The nail tech community built on relationships, support & honesty

By Lilly Delmage | 10 May 2025

Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…

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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’

By Lilly Delmage | 8 May 2025

Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…

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Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’

By Guest Writer | 7 May 2025

New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…

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Nail Tech Talk: Jennie Padbury of Jennie Padbury Nails, Beauty & Training

By Callie Iley | 24 September 2022

Scratch chats to Jennie Padbury of Jennie Padbury Nails, Beauty & Training about reaching her latest career milestone and her goals for her future in the nail industry… “My signature nail style is definitely salon style acrylic design – acrylic marbling and 3d flowers will always have my heart! “I’m…

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Salon in the Spotlight: Twinoaks Beauty, Ashford

By Callie Iley | 22 September 2022

Rosanna Sulovari’s nail and beauty journey began in 1999, when she enrolled onto a full time, two year course at Canterbury college. Upon completing her NVQ in beauty therapy, she began working at a salon in 2001, before going in maternity leave in 2006. Following the birth of her first…

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Salon in the Spotlight: Niche Hair & Beauty, Nottingham

By Callie Iley | 15 September 2022

Established in 2012, Jade Miller took over Niche Hair & Beauty in 2016. “We relocated during the 2021 lockdown, to a ground floor premises, reopening with a new logo, new look and with a bang.” “Niche is unique due to our diversity,” Jade reveals. “We provide a relaxed, non-uniformed atmosphere,…

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Salon in the Spotlight: Maisie Leah Nails, Birmingham

By Callie Iley | 8 September 2022

Starting out doing nails in her parents’ living room before moving into her dads summer house, Maisie Leah Poultney expanded for a third time to achieve the salon set-up of her dreams. “My boyfriend and I brought a house with a separate garage, so my dad and boyfriend teamed up…

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Spanish Sculpting, it’s More Tips than Tapas, for Nail Learning in London

By Alex Fox | 6 September 2022

In the heart of Barcelona can be found a nail artist and international educator, who’s 3D French work and extreme nail styling are a visual symphony. Of Romanian descent, nail stylist Ioana Cristescu has carved out such a high reputation for her bespoke nail education that she was flown into…

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Tech Talk: Invite the Wolf right up to your salon door

By Alex Fox | 5 September 2022

The first Nailympia global champion back in 2017, Sweden’s Madelene Wolf, has jumped into the slipstream of her success and launched a new nail system with education, known as Wolf. “For a long time, I dreamt of having all the best materials gathered in one place instead of having to…

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