TECHS & SALONS
Beyond The Brush: The nail tech community built on relationships, support & honesty
Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…
Read MoreSuffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’
Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…
Read MoreNail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’
New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…
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By Rose Moggridge A licenced cosmetologist since January 2019, Kierra White of Jacksonville, USA, slipped sideways into nail art and grooming after her passion for this beauty genre was ignited. Captivated by the fact that a nail artist can express their own vision of art on a nail, Kierra chose…
Read MoreGrace Evans of Nail Huns chats with Scratch about seasonal nail art trends and her goals to grow her salon space… “I decided that I wanted to do nails and nail art after seeing so many funky sets online,” Grace recalls. “I decided to do a gel nail course where…
Read MoreLee-Ann Moss had dreams of opening her own salon, and took the plunge during lockdown. “I opened up my first salon in Rothwell, as there was no property in my home village of Kibworth. During difficult times, I wasn’t sure how my buisness would take off, but we went from…
Read MoreElly Aalish Wright of Elly Aalish Nails chats with Scratch about her favourite nail designs and her time working on photoshoots… “I love that nails can give off different bits of personality,” Elly Aalish smiles. “Whether it’s a bold colour choice or a particular style of art, everyone’s are slightly…
Read MoreWorking in the beauty industry since 2014, Georgia Williams worked in a local salon for her first six years in the industry, moving to home-based for a year following the pandemic. “The pandemic had made me realise I wanted to venture out and work for myself. I was extremely lucky…
Read MoreScratch chats with Abby Brown of Painted and Pierced about her future goals of session tekking and the importance of practising as a nail tech… “I love that I get to create mini art every single day,” Abby enthuses. “I feel so lucky that I get to do it daily.…
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