TECHS & SALONS

Michelle brookes scratch stars educator of the year 2025

Scratch Stars Educator of the Year 2025 shares secrets to nail industry success

By Jess Watts | 21 August 2025

Michelle Brookes is an award-winning nail technician & educator who won Scratch Stars Educator of the Year for the second time in July. She tells Scratch what makes a good educator, how her processes have evolved and what’s next for her career… “Winning the Scratch Stars Educator of the Year…

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Jade fox nail tech with moebius syndrome

Norwich nail tech: finding success with a rare neurological condition

By Guest Writer | 20 August 2025

I’m Jade Fox and I have Moebius syndrome: a rare neurological condition that is present from birth and affects facial muscles, speech, eye movement and mobility. I face daily challenges that most people never have to consider, and these obstacles have shaped nearly every part of my life. Unexpectedly, they…

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Reverie beauty room on the isle of wight

Step inside the nail salon & academy by the sea on the Isle of Wight

By Jess Watts | 16 August 2025

The Gel Art Academy is the passion project of Rebecca Evans, a tech with a love for nail art and education. The cosy salon is located in Rebecca’s home on the Isle of Wight and provides the ultimate relaxation spot for clients. “The space used to be the utility room…

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Interior designer, Haz Dean highlights more than 10 ideas to help flow your salon layout & get your retail right

By Alex Fox | 10 May 2021

On deciding to open a salon, and after securing investment and budgeting, the first step is to look for appropriate premises in the right location for your client demographic. The next stage is then the most exciting…designing the salon layout and style. The salon’s design entails considering a host of…

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NAIL TECH TALK: Charlie Bishop of By Charlie B

By Callie Iley | 8 May 2021

Scratch chats to Charlie Bishop of By Charlie B about her favourite nail designs and future goals… What is it about nails that has you hooked? I love how trends change all the time and how supportive people in the industry can be, even when you haven’t met. I adore…

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Kayley cairns ssas21

NAIL TECH TALK: Kayley Cairns, Scratch Stars finalist 20/21

By Lilly Delmage | 7 May 2021

Kayley Cairns is a Scratch Stars Awards finalist in the Mixed Media Artist of the Year (sponsored by Magpie Beauty) and Nail Stylist of the Year (sponsored by OPI UK) categories 20/21. Here, shares her experience in the nail industry thus far, her lockdown endeavours and why she entered the…

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Salon in the Spotlight: Serenity Beauty & Co, Bolsover, Chesterfield

By Kat Hill | 5 May 2021

Best friends, Tammy Hobson & Shelley Riley, had a clear vision for their jointly-owned business, Serenity Beauty & Co – to create a beauty hotspot for the local community. “After working from home for several years due to childcare, I decided my home needed to be just that, so along…

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Inspirational nail tech, Maya Velkova tells of her will to succeed while living with a lifelong disability that could have held her back

By Alex Fox | 4 May 2021

‘Be a flamingo in a flock of pigeons’. That sounds great doesn’t it! Yet how does, ‘be a pigeon in a flock of flamingos‘, sound? From my perspective, when being a pigeon one can create great inner strength. In each and every one of us there is some weakness, which…

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Quiet silent appointment

Is it OK to not want to chat at the salon?

By Kat Hill | 4 May 2021

As we ease back into life from the quiet of lockdown living and more clients – both new and old – return to the salon, have you considered their noise preference by offering silent or sensory-aware appointments? Many may be experiencing anxiety surrounding their appointment. While many salons enjoy a…

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