TECHS & SALONS
The Derby beauty salon where clients & staff are ‘one big family’
Meet Holly Asamoah, owner of BFLY – the beauty salon creating a home from home. BFLY, located two miles south of Derby city centre, was converted from a tattoo parlour to a luxurious relaxation hub in 2024, spearheaded by owner, Holly Asamoah. The salon space is reflective of Holly’s preferred…
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Scratch Stars Educator of the Year 2025 shares secrets to nail industry success
Michelle Brookes is an award-winning nail technician & educator who won Scratch Stars Educator of the Year for the second time in July. She tells Scratch what makes a good educator, how her processes have evolved and what’s next for her career… “Winning the Scratch Stars Educator of the Year…
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Norwich nail tech: finding success with a rare neurological condition
I’m Jade Fox and I have Moebius syndrome: a rare neurological condition that is present from birth and affects facial muscles, speech, eye movement and mobility. I face daily challenges that most people never have to consider, and these obstacles have shaped nearly every part of my life. Unexpectedly, they…
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Opening its doors in summer of 2019, Zoe Brown Nail Salon can be found in the historic city of Edinburgh. With its chic décor and welcoming team, the salon has captured the attention of locals with its nail and beauty offering. “We are a salon of seven independent successful technicians,…
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We are able to create relationships with customers before, during and after they have booked a visit to our nail business with the power of social media. This allows customers to trust us and become instantly loyal, even before they may have visited. But, there is a downside to social…
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A passion for Japanese fashion since childhood led Nana Sharp from Texas, USA, to explore the idea of taking this fashion onto fingertips. When no obvious outlet for obtaining a stylised individual set of gyaru-style nails became apparent, Nana posted a request on Facebook. Unsurprisingly, this led to a flurry…
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Scratch chats to South Wales based Magpie educator, Laura Ann Francis, of Pretty Miss Nails & Beauty. I’m Laura Ann Francis, and I’m the South Wales educator for Magpie Beauty. I work & teach from my home salon, Pretty Miss Nails & Beauty. I’ve been in the industry since…
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After working in call centres for years, Jackie Logan wanted a change of career. “After three years of practise and training, I work up the courage to quit my job and start Nova Nails,” Jackie remembers. “I worked in a few places renting a table, but during the first lockdown…
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Scratch chats to Laura Katy Chester of LK Beauty about how she created this striking monochrome nail design. She also shares the small moments that make her proud of her career…. I qualified as a nail technician back in 2016 with Young Nails. After a couple of years in a…
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