OPI celebrates the power of colour with new campaign

By Helena Biggs | 14 November 2018

OPI is harnessing ‘Colour is the Answer’ as its brand message and core vision to aid its mission to transform the world with colour. This message will be at the core of its content creation, campaigns and products. “Most women know that colour can help them express themselves,” shares OPI…

App launches nail salon finding update

By Scratch Staff | 14 November 2018

NailBuff, a nail colour matching app, has revealed a new feature that connects users with local salons and nail technicians. The app sees a touch screen-controlled colour spectrum that the user can move through, as well as the ability to import an image or even use the phone’s camera to…

Offer an ideal Christmas gift with festive HD Brows box

By Helena Biggs | 12 November 2018

HD Brows has launched a limited edition ‘Best of Beauty Box’, packed with an assortment of HD Brows products worth over £210. Available to both professionals and consumers, it’s been designed with make-up lovers and HD Brows stockists in mind and includes: Eye Define, Intense Black – A long-lasting, waterproof…

Create definition with the Sienna X Contour Brush

By Sophie Nutt | 9 November 2018

Create definition and a striking silhouette with the Sienna X Contour Brush. Developed with the help of brand ambassador, Carly Hobbs, the dual-ended contour brush helps create definition when used with tanning products. The thicker end is perfect for the cheeks and forehead, while the thinner tip is precise for…

Add sparkle to nails with the Midnight Magic gel collection

By Helena Biggs | 8 November 2018

Enchant clients this winter with Izabelle Hammon‘s five-piece gel collection. Available in both Calgel and iZ PRO Colour formulas, Midnight Magic features rich, deep tones – each with a holographic sparkle that’s ideal for winter and the party season. The shades are: Under Your Spell – a deep raspberry Charmed…

OPI reveals The Nutcracker and Four Realms collection with Disney

By Sophie Nutt | 7 November 2018

Extend your colour repertoire with OPI and Disney’s The Nutcracker and Four Realms collection. Seeing 12 limited editions shades plus three coordinating glitters, the collection offers festive looks for every event and taste. Inspired by the film adaptation of the classic ballet, The Nutcracker and Four Realms collection is available…

Spruce up retail areas with Delfy Christmas Gift Sets

By Sophie Nutt | 6 November 2018

On the look out for products to add a touch of sparkle, chic and style to your retail area this festive season? Delfy Cosmetics has revealed its range of Christmas Gift Sets to entice clients. Serving up a range of 11 sets that can be customised to your preference, Delfy…

Extend & blend with new nail brand, Nooiii

By Helena Biggs | 5 November 2018

Nail Order has welcomed a new brand to its portfolio; Nooiii. The range specialises in affordable easy-blend tips as well as pre designed tips, nail art products, a self-levelling L&P acrylic range and fibreglass & silk products. There are also tekking essentials such as tools and hygiene products available, and…

Scratch Stars winner launches own product range

By Helena Biggs | 4 November 2018

Globally renowned vlogger and winner of the Scratch Stars Best UK Nail Blogger title 2018, Natasha Lee, has launched her own range of nail products.  Named ‘Divine by Natasha Lee‘, products include a ‘capsule’ brush set, which features five brushes that allows the user to create every art look that…

Craft autumnal nail looks with new Preciosa mix

By Kat Hill | 3 November 2018

Autumn is in the air so update your nail art kit with the latest crystal mix from Crystal Parade. Inspired by nights in front of a warm fire, the Preciosa Nail Art Mix in Cosy Nights sees a variety of Preciosa crystals. The mix sees flatback crystals in a mixture of sizes…

Add sparkle to nail designs with eco-friendly iZ glitters

By Helena Biggs | 1 November 2018

Spruce up nail designs and sparkle for the festive season with eight new iZ Beauty of London nail art glitters. The fine glitters can be applied to nails, face and body and are biodegradable, created using a film derived from trees (mainly Eucalyptus), which is sustainable and sourced using environmentally…

Be ready to rock with Queen film inspired collection

By Kat Hill | 31 October 2018

Are you ready to rock? Artistic Nail Design is celebrating the release of Twentieth Century Fox Film’s Bohemian Rhapsody with its latest colour collection. Available now via Louella Belle, The Welcome To The Show Holiday 2018 collection sees six new glittery shades available in Colour Gloss and Colour Revolution formulas, along with…

Strong women inspire LCN’s latest nail colour collection

By Helena Biggs | 31 October 2018

LCN has unveiled What Do You Pink?, a collection of six nail shades inspired by strong female role models from politics, the entertainment industry and economy. “We do not want to neglect our men, but in this Studio edition we are paying homage to the superwomen.” – LCN spokesperson The…

House Of Lady Muck nail salon opens in London Topshop

By Helena Biggs | 30 October 2018

House Of Lady Muck, a stylish nail business known for CND treatments and nail art, has opened in Topshop, Oxford Street. The brand, known as HOLM, was founded in East London in September 2017 by Laura Southern, a former fashion industry buyer who has worked with ASOS, Arcadia and Thread.…

Offer strength and durability with INK London Rubber Top Coat

By Kat Hill | 30 October 2018

INK London has revealed Top Flubber Rubber Top Coat Providing strength and a super shiny finish, the top coat has been designed to offer strength and longevity. Its formula claims to also help to absorb the shock from the daily wear and tear, making it ideal for heavy handed clients. The top coat has…