The Future 100 report identifies beauty trends to shape the new decade
Wunderman Thompson Intelligence has forecasted 100 trends that will shape the new decade in its The Future 100: 2020 report. The report covers 10 trend segments including brands and marketing, culture, tech and innovation, travel and hospitality, food and drink, retail, luxury, health and finance, and beauty. Beauty trends and…
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Cosmetify predicts the beauty brands, products & trends set to rise in 2020
Cosmetify has predicted the brands, products and trends set to be big in the beauty industry this year. Beauty brands The following brands have seen an increase in the percentage of online searches from 2018 to 2019, with their popularity expected to continue to soar in 2020: Florence By Mills…
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Wrist rests launched to ease pain caused by nail tekking
A sole trader from Sheffield has launched an online shop selling wrist rests to help ease the pain that can be caused by nail tekking. GB Wrist Rests retails rests that are constructed with heavy duty, wipe-clean vinyl, two inches of memory foam for comfort and suckered feet at the…
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Dancing On Ice: Nail Designs – Week 2
Hi Scratch readers! I’m back again for another jam-packed week of nail art behind the scenes at Dancing On Ice. This week I had the help of my assistant Hannah, of @bananasbeauty_, as we had lots of nail looks to create – from full sets to intricate nail art. Hannah is amazing…
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US celebrity nail artist to appear on UK TV in reality show
A celebrity nail artist from the USA is starring in a reality television show, Unpolished, which will air in the UK on TLC and its associated channels on 14 January. Lexi Martone, 27, and her business partner sister, Bria, opened Salon Martone on Long Island, New York in 2016 and…
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ASA cracks down on botox advertising
A tightening of advertising rules on botulinum toxin injections by the Advertising Standards Authority (ASA) has been welcomed by the National Hair and Beauty Federation (NHBF). The new rules state that prescription-only botulinum injections cannot be legally publicly advertised on social media, including paid-for or not paid-for marketing posts and…
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Hair & Beauty Charity announces 2020 president
Samantha Grocutt has been named as the elected president of the Hair & Beauty Charity for 2020. Samantha continues the role after her co-presidency with former co-president, Phillip Sharp of ASP. Managing director of hair and beauty PR agency Essence PR, Samantha Grocutt has served on the charity committee for…
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Mintel predicts global beauty and personal care trends for the next decade
Mintel has revealed its insights into the global beauty and personal care trends for the next decade in the Global Beauty and Personal Care Trends 2030 report. “Over the next 10 years, two distinct forces of change will disrupt the consumer landscape, causing ripples and waves across industries worldwide,” comments…
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Get glowing with new Elemis cleanser & moisturiser
Elemis has bolstered its Superfood skincare range with two new additions – ideal for in-salon retail for home use. The Superfood CICA Calm Cleansing Foam boasts a soothing formula to cleanse and lift away make-up, helping to leave skin fresh and balanced. The cleanser is infused with fermented green tea…
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Award-winning nail & beauty distributor rebrands
UK distributor and training provider, Nail Harmony UK, has rebranded to Georgie Smedley Group. Managing directors, Georgie & Jason Smedley, comment: “Having the amazing Nail Harmony products has created a huge following and presence in the UK and we are extremely proud to continue to be the official UK distributors…
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Dancing On Ice: Nail Designs – Week 1
Maddy Rooke, celebrity nail technician, reveals the backstage antics and nail looks from ITV’s Dancing On Ice… Hey Scratch readers! I’m back for the third year in a row to bring you the latest nail looks from this year’s Dancing On Ice series. I can already tell this year is going to be a good…
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Spotlight on: Vu Nail Systems
Vu Nail Systems was created by salon owner & educator, Tracy Nash, to meet the nail needs of pros. “During my time as the owner of RJ Vu Nails & Beauty I have regularly sought products that would allow my salon team and I to take our creative ideas to the next…
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Spongellé adds handy retail travel case to range
Body care brand, Spongellé, has revealed a travel case ideal for storing Spongellé buffers on the go. Water-resistant, the travel case can be kept in a clients’ gym back or even to be taken away on holidays so they can take a Spongellé buffer with them wherever they go. Clients…
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Revealed: Your favourite Scratch cover of 2019
Voting closed on 24 December for your favourite Scratch front cover of 2019, with the striking January cover coming out on top. Over 500 votes were cast, with the creation courtesy of INK London amassing a whopping 40% of the total votes. The year saw a diverse mix of avant-garde…
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Nailympia announces European Cup for 2020
Nailympia has announced a new accolade for this year: the Nailympia European Cup 2020. The winner will be calculated by scores taken from the Stiletto, Joy Of Nails, Salon Nails and Reality Nails categories at the European competitions in Estonia and London. The winner will be awarded at Nailympia London…
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