Treatwell campaign inspires London commuters to prioritise self-care
Hair and beauty booking platform, Treatwell, has launched the ‘Out Of Home’ campaign, to encourage Londoners to book treatments for their wellbeing needs. Launched on 10 March and running until 6 April 2025, 300 billboards across the London Underground and 300 buses are displaying the campaign’s messages, reminding commuters that…
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Why are client consultations so important in the beauty industry?
A client consultation should be completed by every client before they receive a nail or beauty treatment. This consultation should be regularly reviewed to ensure that nothing has changed medically or personally. Often, I hear nail techs saying that they don’t do consultations, and this isn’t always because they are…
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BABTAC launches guide to support beauty pros treating clients with or recovering from cancer
BABTAC (British Association of Beauty Therapy & Costmetology) has launched a new Best Practice Guide to support beauty therapists treating clients with or recovering from cancer. Along with the wellbeing benefits that salon treatments can bring to clients with or recovering from cancer, the disease can present certain contraindications, whether…
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How to incorporate mindfulness into your beauty services
Salon System educator, Lisa Stone, who achieved a meditation qualification after using the practice to support her mental health, shares how mindfulness techniques can be used in your beauty business… We can spend so much time and money on ensuring our outward appearances look and feel great, that we forget…
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This hair removal device could help you net up to £250 an hour
Are you seeking to expand your treatment offerings and diversify your business? While nail services ignite your creative prowess, you may want to consider enhancing your service menu – and profits – with the addition of laser hair removal, and attract the 75% of your female client base who seek…
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Looking to enhance your beauty treatment offering? Check out the SMARTSculpt Pro for body contouring
If you’re searching for a new treatment to add to your portfolio, the SMARTSculpt Pro from the Smart Group may be just what you’re looking for. It presents fat reduction and body contouring technology and is a non-invasive treatment that promotes cell destruction, increases metabolic activity, boosts collagen regeneration, stimulates fibre…
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How do clients feel about returning to the salon?
According to beauty bookings service, Treatwell, 52% of UK consumers will return to salon immediately or within a few days of opening when the sector opens up on 12 April. In an online survey based on 500 general hair & beauty consumers, 26% of consumers claim they are planning to…
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Google searches for D.I.Y beauty treatments spike
The number of Google searches for D.I.Y beauty treatments has quadrupled since March and April 2019, with over one million related queries. The team at Cult Beauty has compared the number of UK Google searches in March and April 2019 to March and April 2020 to reveal the most popular…
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How Christina Fitzgerald transitioned from manicurist to brand owner
Scratch catches up with Christina Fitzgerald, manicurist and brand owner, to discover her career story so far and more about the Australia-based Christina Fitzgerald brand… You began in the beauty industry as a manicurist, why did you decide to launch the Christina Fitzgerald brand? When I started my career 36 years ago, manicuring…
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Edinburgh named ‘vainest’ city in the UK
Financial technology company, SumUp, has analysed over one million anonymised payment transactions across 12 of Britain’s cities to reveal where in the UK people spend the most money to look good. The transaction data shows the people of Edinburgh are spending the most on beauty treatments, splashing £39 on average…
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What I loved about my visit to Townhouse nail salon
Earlier this week, I had the pleasure of visiting Townhouse – a nail bar located just off Regent Street and only a hop, skip and jump away from Oxford Circus station. Describing itself as ‘London’s no. 1 independent luxury nail salon’ and a ‘premium nail studio’ that is ‘redefining clean…
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Huddersfield spa launches first personalised treatment room
Luxury eco-spa, Titanic Spa, has launched a personalised treatment room where the guest experience is truly at its heart. Responding to the trend of ‘hyperpersonalisation’ in the spa sector, where guests are seeking a more experience-based service, the treatment room allows the client greater control over the likes of room…
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