Revealed: How to deal with competition from other beauty businesses
How to deal with competition from other beauty businesses Founder of Beauty Boss HQ, Layla Tourh, shares how to deal with competition from other nail & beauty businesses… Who is your competition? Is it the salon across the road? Is it that new place that opened up next door? Or…
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62% of Gen Z use social media to suss out beauty trends
In the UNiDAYS Beauty Report 2022, which surveyed 4,845 students, it has been revealed that 62% of UK students say that they use social media to suss out the latest beauty trends, with Instagram being the go-to destination for the vast majority (80%). Video tutorials prove popular among students as it…
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Two nail artists make top 10 in the NHBF’s Top 100 Influencer Index
The National Hair & Beauty Federation (NHBF) announced the top 20 hair and beauty influencers in its Top 100 Influencer Index at Electric Space, London on 13 November. The index, sponsored by Pirkx, City & Guilds and the Hair & Beauty Charity, recognises those in the industry that use social…
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Nail Tech Talk: Daisy Tann of Sweet As Hell
Scratch chats to Daisy Tann of Sweet As Hell about her passion for cruelty free nail products and inclusivity in the beauty industry. “I think for me, the thing I love most about being a nail tech is a combination of things,” Daisy smiles. “I love delivering a service that…
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Passionate about sustainability? Buttercups Uniforms unveils recyclable salon workwear
Uniform manufacturer, Buttercups Uniforms, has expanded its range of workwear with uniforms made from 100% recycled and recyclable fabric. With each kilogram produced from 27 water bottles and using 60% less energy than traditional fabric to manufacture, the 2Life fabric is a sustainable yet practical alternative to traditional fabric while…
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18% increase in sales of nail units compared to pre-pandemic, according to NPD group
According to The NPD Group, there has been an 18% increase in sales of nail units compared to pre-pandemic levels. The research also showed that unit sales of prestige make-up products declined 20% from January to the end of August 2022, compared to the same period in 2019. In addition,…
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4 in 5 consumers struggle to trust beauty brand transparency, according to Provenance report
Beauty brands are facing more challenges than just creating the best product in their relevant field. Now, when consumers buy beauty products, they are wanting more than the benefits to their body, they are also wanting to know that the product is sustainable and the brand who produce it has…
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Salon in the Spotlight: BW Beauty, Lincoln
Salon in the Spotlight: BW Beauty, Lincoln Laura Boucher-Walker trained in gel polish manicure in 2018, soon setting up her home salon. “After being open for a little while, I began having to turn clients away who wanted nail enhancements, so I decided to train in acrylic and acrygel to…
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Salon in the Spotlight: Afterglow Beauty Salon, Strood
Salon in the Spotlight: Afterglow Beauty Salon, Strood Chloe Radzik began her journey into the beauty industry in 2008, and Ami Ball in 2012. The duo have had a close friendship since 2016, deciding when lockdown lifted to team up and open a salon together. The doors to Afterglow Beauty…
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4 tips for a more sustainable beauty travel routine
Green Salon Collective (GSC) was founded in 2020 by environmental experts, campaigners and beauty professionals, with an aim to help member salons in the UK and Ireland to responsibly dispose of their waste. For this blog, guest writer, Jackie Edwards – who formally worked in environmental health, details how to…
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Salon in the Spotlight: Alisa Jade, Stoke-On-Trent
Salon in the Spotlight: Alisa Jade, Stoke-On-Trent Alisa Jade Matthews trained in nails in 2019, passing her qualification just before the first lockdown began, putting a pause on the beginning of her career. Alisa used the time lockdown afforded her to develop her skillset and create connections with potential clients.…
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WINNER ANNOUNCED: Scratch Snap September 2022
The winner of Scratch’s monthly nail art challenge has been announced as Brigitta Fajt. In a showcase of talent, techs stepped up to the Scratch Snap challenge for September & created nail designs inspired by ‘Lovely Lilies’ in the bid to win a prize from INK London. Judged by Scratch’s news & features writer, Callie…
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Secret Spa unveils app to support beauty freelancers
At-home beauty and wellness marketplace, Secret Spa, has launched Solo, an app for freelancers working in the personal care sector. Solo offers a platform tailored to various aspects of a freelancer’s business, from online consultation forms to a travel time calculator, booking system, marketing tools and a professional website. “Solo…
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Salon in the Spotlight: Twinoaks Beauty, Ashford
Rosanna Sulovari’s nail and beauty journey began in 1999, when she enrolled onto a full time, two year course at Canterbury college. Upon completing her NVQ in beauty therapy, she began working at a salon in 2001, before going in maternity leave in 2006. Following the birth of her first…
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Salon in the Spotlight: Niche Hair & Beauty, Nottingham
Established in 2012, Jade Miller took over Niche Hair & Beauty in 2016. “We relocated during the 2021 lockdown, to a ground floor premises, reopening with a new logo, new look and with a bang.” “Niche is unique due to our diversity,” Jade reveals. “We provide a relaxed, non-uniformed atmosphere,…
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