A #QuickChipFix with Treatwell

By Scratch Staff | 18 July 2019

Yesterday, I made my way to the highly quirky and graffiti-filled streets of Shoreditch for an innovative pop-up event hosted by Treatwell, promoting how easy it is to fix a nail chip with their beauty booking app. The event was solely based on the quick-witted twist on words of chips,…

Nail mani & pedi treatments with Kaeso kits

By Kat Hill | 12 July 2019

Kaeso has unveiled a new look to its Manicure and Pedicure Kits. Ideal for retail too, the kits contain the full range for in-salon treatments in an easy to carry, biodegradable carton. The Manicure Kit includes: Red Berry Splash Hand Soak 195ml Pink Grapefruit Drizzle Hygiene Spray 195ml Mulberry &…

How to market to male clients

By Sophie Nutt | 15 June 2019

The male beauty market is booming as salons see men make up one in five clients*, indulging in their appearance through treatments such as manicures and pedicures, waxing and tanning. We witness old-fashioned stigmas attached to men paying ‘too much’ attention to their appearance or the notions that a ‘real…

How to market male grooming services

By Scratch Staff | 15 June 2019

Are you boosting your beauty business by opening up your doors and treatments to male clients? Here, the experts reveal how to market yourself successfully… “You already have a strong female clientele base and these clients may have husbands, boyfriends, fathers, brothers, uncles and friends – all potential customers at your…

Why & how you should tailor each nail service to the individual

By Katie Barnes | 28 May 2019

Just as a hairdresser wouldn’t give every customer that sits in their chair the same hairstyle because it wouldn’t suit them or their lifestyle, nail techs should tailor their services for different clients. This leads into the all-important client consultation; the conversation whereby you sit down and chat to your…

Navy Pro releases curved manicure multi tool

By Sophie Nutt | 25 May 2019

Navy Professional has released Doris – a curved manicure multi tool. The tool has been designed for multi-use during nail prep and art for both manicures and pedicures, the soft curved blade aims to remove non-living tissue from the nail plate with ease. Doris has a unique titanium coating, which…

Cuccio releases bulk size massage oils for mani/pedis

By Helena Biggs | 8 April 2019

Add an additional soothing element to manicures and pedicures with a choice of three luxury massage oils from Cuccio, now available in 3.75L bottles. This more eco-friendly option sees fewer plastic components than if smaller sized bottles were purchased, and the bottles can be recycled. The hydrating oils are available…

Light Elegance reveals spa line for manis & pedis

By Helena Biggs | 7 April 2019

US nail product manufacturer, Light Elegance, has add four spa products to its portfolio of offerings. Q&Lu is ‘an indulgent, nutrient-rich collection’ that includes a bamboo-infused lotion, exfoliating scrub, sea-salt soak and tension-relieving spa oil. All four products are formulated without the use of artificial dyes or fragrances. With a…

Salon in the Spotlight: The Nail Room & Co, Hackney, London

By Kat Hill | 3 April 2019

After honing her craft in some of London’s nail hot spots, Lucy Francis knew it was time to put her stamp on the scene with her own salon space. “While working in Shoreditch four days a week, I decided to rent a space in a hairdressers for the other three…

Light Elegance & :Yours to host Facebook Live sessions

By Kat Hill | 30 March 2019

Brands from Sweet Squared’s portfolio, Light Elegance and :Yours, are preparing to go live on Facebook. The Facebook Lives are set to showcase the brands and new release, as well as  offer top insider tips thanks to the education ambassadors on hand. On 7 April at 8pm, Light Elegance EA Jeni Smith will be demonstrating…

MANI MONDAY: Pastel dreams

By Sophie Nutt | 4 March 2019

Begin the week the right way with some nail inspiration this mani Monday! We love this pastel pink and lilac nail look courtesy of talented tech, Becky Wicks, featuring two subtle glitter nails. The pretty design combines soft, delicate hues with an almond shape for a super cute partnership. To…

Enhance beauty treatments with self-heating Cowrie Lava Shell

By Scratch Staff | 3 March 2019

Shared Beauty Secrets has launched a self-heating/self-cooling massage tool; an ideal addition to facial treatments, massages, manis & pedis. The Cowrie Lava Shell utilises the technology of the award-winning Lava Shells treatments to allow therapists to introduce a luxurious, chargeable extra easily and efficiently. Available to UK spas and salons…

Nail tech creates gender reveal cake manicure

By Sophie Nutt | 27 February 2019

When browsing platforms such as Instagram, Facebook and Twitter, it’s almost impossible to avoid an extravagant ‘gender reveal’ video. In the videos where a balloon is popped or a cake is cut in order to reveal the gender of an unborn baby, one American nail tech has taken the trend one step further by…

MANI MONDAY: Golden touch

By Sophie Nutt | 25 February 2019

Begin the week the right way with some nail inspiration this mani Monday! This week serves up a design for those clients that prefer a minimalist nail look. The team at Nail Swag created this chic manicure seeing a cover pink nude base topped off with delicate gold flakes encapsulated…

Aftercare advice for bridal clients

By Kat Hill | 23 February 2019

In order for your client to maintain their nail look past the big day, it is important to impart aftercare advice and your product recommendations for use at home. Not only does this present the perfect retail opportunity, the correct information also helps reduce the risk of service breakdown and…