How to market to male clients
The male beauty market is booming as salons see men make up one in five clients*, indulging in their appearance through treatments such as manicures and pedicures, waxing and tanning. We witness old-fashioned stigmas attached to men paying ‘too much’ attention to their appearance or the notions that a ‘real…
Read More
How to market male grooming services
Are you boosting your beauty business by opening up your doors and treatments to male clients? Here, the experts reveal how to market yourself successfully… “You already have a strong female clientele base and these clients may have husbands, boyfriends, fathers, brothers, uncles and friends – all potential customers at your…
Read More
Why & how you should tailor each nail service to the individual
Just as a hairdresser wouldn’t give every customer that sits in their chair the same hairstyle because it wouldn’t suit them or their lifestyle, nail techs should tailor their services for different clients. This leads into the all-important client consultation; the conversation whereby you sit down and chat to your…
Read More
Navy Pro releases curved manicure multi tool
Navy Professional has released Doris – a curved manicure multi tool. The tool has been designed for multi-use during nail prep and art for both manicures and pedicures, the soft curved blade aims to remove non-living tissue from the nail plate with ease. Doris has a unique titanium coating, which…
Read More
Cuccio releases bulk size massage oils for mani/pedis
Add an additional soothing element to manicures and pedicures with a choice of three luxury massage oils from Cuccio, now available in 3.75L bottles. This more eco-friendly option sees fewer plastic components than if smaller sized bottles were purchased, and the bottles can be recycled. The hydrating oils are available…
Read More
Light Elegance reveals spa line for manis & pedis
US nail product manufacturer, Light Elegance, has add four spa products to its portfolio of offerings. Q&Lu is ‘an indulgent, nutrient-rich collection’ that includes a bamboo-infused lotion, exfoliating scrub, sea-salt soak and tension-relieving spa oil. All four products are formulated without the use of artificial dyes or fragrances. With a…
Read More
Salon in the Spotlight: The Nail Room & Co, Hackney, London
After honing her craft in some of London’s nail hot spots, Lucy Francis knew it was time to put her stamp on the scene with her own salon space. “While working in Shoreditch four days a week, I decided to rent a space in a hairdressers for the other three…
Read More
Light Elegance & :Yours to host Facebook Live sessions
Brands from Sweet Squared’s portfolio, Light Elegance and :Yours, are preparing to go live on Facebook. The Facebook Lives are set to showcase the brands and new release, as well as offer top insider tips thanks to the education ambassadors on hand. On 7 April at 8pm, Light Elegance EA Jeni Smith will be demonstrating…
Read More
MANI MONDAY: Pastel dreams
Begin the week the right way with some nail inspiration this mani Monday! We love this pastel pink and lilac nail look courtesy of talented tech, Becky Wicks, featuring two subtle glitter nails. The pretty design combines soft, delicate hues with an almond shape for a super cute partnership. To…
Read More
Enhance beauty treatments with self-heating Cowrie Lava Shell
Shared Beauty Secrets has launched a self-heating/self-cooling massage tool; an ideal addition to facial treatments, massages, manis & pedis. The Cowrie Lava Shell utilises the technology of the award-winning Lava Shells treatments to allow therapists to introduce a luxurious, chargeable extra easily and efficiently. Available to UK spas and salons…
Read More
Nail tech creates gender reveal cake manicure
When browsing platforms such as Instagram, Facebook and Twitter, it’s almost impossible to avoid an extravagant ‘gender reveal’ video. In the videos where a balloon is popped or a cake is cut in order to reveal the gender of an unborn baby, one American nail tech has taken the trend one step further by…
Read More
MANI MONDAY: Golden touch
Begin the week the right way with some nail inspiration this mani Monday! This week serves up a design for those clients that prefer a minimalist nail look. The team at Nail Swag created this chic manicure seeing a cover pink nude base topped off with delicate gold flakes encapsulated…
Read More
Aftercare advice for bridal clients
In order for your client to maintain their nail look past the big day, it is important to impart aftercare advice and your product recommendations for use at home. Not only does this present the perfect retail opportunity, the correct information also helps reduce the risk of service breakdown and…
Read More
MANI MONDAY: Dreamy dusk
Begin the week the right way with some nail inspiration this mani Monday! Pushing aside those Monday blues this week is this dreamy design by ROSE B, of @rosebnails on Instagram, which has left us yearning for lighter, warmer Summer evenings – even if it is only the 7 January… The…
Read More
Transgender woman opens salon to help others transitioning
A transgender woman has opened a hair and beauty salon in Hull to support other people who are transitioning. Ria Cooper underwent gender reassignment surgery to become a woman when she was 14 however, having initially struggled with the change, the now 24-year-old wants to help others going through the…
Read More
Read the latest issue
