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TikTok’s tips to get your beauty business noticed on the social media app

By Rebecca Hitchon | 28 May 2024

TikTok has unveiled the TikTok Beauty Playbook 2024, containing marketing advice and industry insights for SMEs (small to medium-sized enterprises). It reveals that relative to other platforms, TikTok users spend 25% more time viewing ads on the app, are 1.4x more likely to buy a product they saw on TikTok, and…

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Nailchemy Rebrand

Nailchemy unveils packaging, pricing & product formulation rebrand

By Rebecca Hitchon | 26 May 2024

One evening in 2017, Hayley Partridge had a vision, in which she and her husband, Dave, were presenting a nail product at a trade show. Fast forward seven years and the pair has proven that a vision can become a reality, with professional nail brand, Nailchemy, thriving under their operation.…

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Love L&P? Check out Bexy Glow, the brand redefining ratios & nail artistry with its acrylic formulations

By Callie Iley | 2 February 2024

Frustrated with the limitations of existing L&P formulations, Becky Willett set out to create an acrylic product range with a rainbow of shades to inspire creativity. Becky, a professional nail technician, has been working with L&P since 2015, noting that the existing acrylic products she used maintained a wet or…

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Glitterbels Products

Glitterbels nail brand expands distribution to US market

By Helena Biggs | 20 November 2023

Glitterbels, the professional nail brand co-founded by Newcastle-under-Lyme nail artist, Annabel Maginnis, in 2018, has launched a distribution headquarters in the USA. The brand has opened a pink-coloured warehouse in Atlanta, Georgia, packed with products from the Glitterbels portfolio – including its Hema-free Builder-bel Gels, coloured acrylic powders, tools, accessories…

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Modelones collaborates with Tom Bachik on Color Cube collection

By Scratch Staff | 25 July 2023

US nail brand, Modelones, has collaborated with three influencers on its Unlock & Unleash Color Cube collection. The three palettes of gel nail paints are supported by celebrity manicurist, Tom Bachik; Touch actress, Saxon Sharbino, and freelance make-up artist & content creator, Joaco Vazquez. A spokesperson for the brand comments:…

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Celebrity nail pro, Tom Bachik becomes brand ambassador for Modelones

By Chloe Randall | 21 April 2023

Celebrity manicurist, Tom Bachik, has been named as the official Brand Ambassador for professional nail brand, Modelones. Tom Bachik has an impressive clientele as a nail pro, including A-list celebrities such as Jennifer Lopez, Selena Gomez, and Kim Kardashian and he will now play an integral role with Modelones in expanding…

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Behind the Brand: All about Parisian brand, Manucurist

By Chloe Randall | 23 September 2022

Scratch shines a spotlight on French nail brand, Manucurist, which has a green philosophy & focus on mood-boosting products… From France with love, Manucurist is a Parisian brand which focuses on sustainable nailcare and treatments, with natural bio-sourced ingredients at each product’s core. The brand was co-founded in 1996 by…

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Kathleen Lights

Honouring heritage through a passion for polish

By Alex Fox | 15 September 2022

In recognition and celebration of Hispanic Heritage Month (15 Sept-15 Oct 2022), Scratch puts the spotlight on Cuban-American entrepreneur and influencer, Kathleen Fuentes (aka KathleenLights). Founder of Lights Lacquer, a cruelty-free nail lacquer line, started in November 2019, Kathleen honours Hispanic Heritage Month with the otra noche en Miami collection, which presents…

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Mii Manicure + Pedicure

Susan Gerrard on a year of Mii Manicure + Pedicure

By Rebecca Hitchon | 30 August 2022

As Manicure + Pedicure by Mii celebrates its first birthday this August, the natural nailcare line’s founder, Susan Gerrard, reflects on its success… Describing manicures and pedicures as ‘firmly rooted in her DNA’, Susan Gerrard has established herself as a force to be reckoned with in the UK nail industry.…

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ashe london

All about ASHE London, the vegan nail varnish subscription service

By Rebecca Hitchon | 17 January 2022

Nail tech turned lawyer, Ashleigh Alli, is the mind behind the UK’s first vegan nail varnish subscription, ASHE London, aimed at those who lead busy lives but still want to treat themselves to a slice of luxury. While cleaning and making cups of tea in a nail salon part-time from…

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