OPI announces updates to its UK brand team
Global nail brand, OPI, has unveiled the three members of its restructured UK brand team. Jess Gregory has been appointed OPI’s associate brand director. In this role, she oversees and leads OPI’s brand strategy, and ensures an exciting product innovation roadmap for UK customers and businesses. She is also responsible…
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Introducing Saviour™: an expert-built brand to support nail & skin health & repair
Nail expert, educator & Scratch Stars Shooting Star Award finalist 2025, Theresa Foddering, offers Scratch an exclusive insight into the launch of her brand: Saviour™. Where did the idea for Saviour™ come from? “Saviour™ was born from years of fixing, supporting and advising on the issues we see so often in our…
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Portuguese nail brand makes a splash in 423 Salon Services stores across Europe
Portuguese nail, hair and make-up brand, Andreia Professional, has partnered with Sally Beauty and Salon Services to make its nail products available from 423 stores in the UK, Ireland and central Europe. Renowned for offering quality products and colourful collections for over 35 years, Andreia Professional‘s goal is to provide…
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Luxe Gel UK nail brand celebrates opening of West Sussex showroom & store
European nail brand, Luxe Gel Professional, has opened its first store and showroom in the UK. Founded in Latvia in 2016 by Oksana Boitmane, the brand offers an extensive range of nail products, including gel polish, builder gel, essentials, an E-file and nail art tools. The brand director & nail…
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The story of Glitterbels: the Staffordshire-born nail brand supporting techs worldwide
Professional nail brand, Glitterbels, has made waves in the industry since being founded seven years ago. The brainchild of Newcastle-under-Lyme nail artist, Annabel Maginnis, and her husband, Elliott, Glitterbels was established with a focus on providing high-quality, trendy acrylic powders to the UK nail sector. Since then, the brand’s offering…
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Meet HD Professional Nail Systems: a brand dedicated to raising standards via award-winning education & products
What should pros look for in a nail brand? Products that help to elevate artistry, high-quality education and a passionate team behind-the-scenes are key qualities – and HD Professional Nail Systems ticks every box. Founder, Hazel Dixon’s career stems 18 years and she has an awe-inspiring collection of over 100…
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Find clients’ perfect neutral nail shade with CND’s PLEXIGEL Colour Builder line
CND™ has introduced five additional shades to its PLEXIGEL Colour Builder line. The brush-on gel formula described to ‘provide strength, architecture and moderate to long length to the natural nail’, has unveiled five colours to cater to a wider clientele of varying skin tones. Browse the shades: Peach Moonstone: a bright and…
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Why I love using NailKind nail polish & care products in my mobile business
Nail pro, Metta Francis, shares how the NailKind brand has enhanced her award-winning mobile business… With two Scratch Stars Natural Nail Specialist of the Year accolades under her belt, and a place in the awards’ Hall of Fame for winning Mobile Nailist of the Year in 2015, 2017 and 2019,…
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TikTok’s tips to get your beauty business noticed on the social media app
TikTok has unveiled the TikTok Beauty Playbook 2024, containing marketing advice and industry insights for SMEs (small to medium-sized enterprises). It reveals that relative to other platforms, TikTok users spend 25% more time viewing ads on the app, are 1.4x more likely to buy a product they saw on TikTok, and…
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Nailchemy unveils packaging, pricing & product formulation rebrand
One evening in 2017, Hayley Partridge had a vision, in which she and her husband, Dave, were presenting a nail product at a trade show. Fast forward seven years and the pair has proven that a vision can become a reality, with professional nail brand, Nailchemy, thriving under their operation.…
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Love L&P? Check out Bexy Glow, the brand redefining ratios & nail artistry with its acrylic formulations
Frustrated with the limitations of existing L&P formulations, Becky Willett set out to create an acrylic product range with a rainbow of shades to inspire creativity. Becky, a professional nail technician, has been working with L&P since 2015, noting that the existing acrylic products she used maintained a wet or…
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Glitterbels nail brand expands distribution to US market
Glitterbels, the professional nail brand co-founded by Newcastle-under-Lyme nail artist, Annabel Maginnis, in 2018, has launched a distribution headquarters in the USA. The brand has opened a pink-coloured warehouse in Atlanta, Georgia, packed with products from the Glitterbels portfolio – including its Hema-free Builder-bel Gels, coloured acrylic powders, tools, accessories…
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Modelones collaborates with Tom Bachik on Color Cube collection
US nail brand, Modelones, has collaborated with three influencers on its Unlock & Unleash Color Cube collection. The three palettes of gel nail paints are supported by celebrity manicurist, Tom Bachik; Touch actress, Saxon Sharbino, and freelance make-up artist & content creator, Joaco Vazquez. A spokesperson for the brand comments:…
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Celebrity nail pro, Tom Bachik becomes brand ambassador for Modelones
Celebrity manicurist, Tom Bachik, has been named as the official Brand Ambassador for professional nail brand, Modelones. Tom Bachik has an impressive clientele as a nail pro, including A-list celebrities such as Jennifer Lopez, Selena Gomez, and Kim Kardashian and he will now play an integral role with Modelones in expanding…
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Behind the Brand: All about Parisian brand, Manucurist
Scratch shines a spotlight on French nail brand, Manucurist, which has a green philosophy & focus on mood-boosting products… From France with love, Manucurist is a Parisian brand which focuses on sustainable nailcare and treatments, with natural bio-sourced ingredients at each product’s core. The brand was co-founded in 1996 by…
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