5 ways to incentivise clients to return to the nail salon
Scratch explores five ways to entice clients into the nail space & reward their loyalty… 1. Find your USP “As a nail tech or business owner, consider what you have to offer the client,” advises Claire Howard, Lecenté educator. “What is your unique selling point?” For example: Do you work…
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Looking to create party-ready nail looks? Check out Light Elegance’s 12 summer shades
Light Elegance has unveiled its summer 2023 collection, Viva La Fiesta, comprising 12 trendy hues. Viva La Fiesta’s range of colours include bright corals, fuchsia pinks and terracotta neutrals that are all inspired by the happiness, colour and energy at a fiesta. The following colours are available in LE ButterCream,…
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Create bright & pastel nail looks with OPI’s 12 summer shades
OPI has unveiled its Summer Make the Rules collection, comprising 12 fresh and fun bright, pastel shades. The shades are: I Quit My Day Job – bubblegum pink creme Makeout-side – bright pink creme Sunscreening My Calls – pearl yellow Sanding in Stilettos – pearl nude Flex on the Beach…
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OPI collaborates with Katie Barnes to launch an E-file
OPI has collaborated with Katie Clark, Scratch Stars Services to the Nail Industry finalist & founder of Katie Barnes Tool Range, to launch an E-file. The OPI X Katie Barnes E-file collaboration follows the launch of OPI’s Diamond Gel, a hard gel system that can be used to build, overlay…
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Discover Keysie: The tool that saves nails from snapping when opening cans
When a client leaves the salon with a fresh mani, you may be crossing your fingers in hope that they remember that their nails are jewels, not tools. Everyday tasks such as opening boxes and cans, scraping off blu-tac or taking keys off keyrings can wreak havoc on natural nails…
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Celebrity manicurist, Julie Kandalec, to offer Nailpreneur business course scholarship
Celebrity manicurist, Julie Kandalec, has announced an addition to Julie K Nail Academy, The Maya Nailpreneur Scholarship. The annual scholarship will be awarded to one student a year, to participate in Julie’s exclusive eight-week Nailpreneur online business course. The scholarship is intended to support students who are interested in growing…
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Organise your life as a nail tech with the Nailmania planner
Session nail tech, Nickie Rhodes Hill, has launched Nailmania planners, to help nail professionals set goals and plan their business, with pages for every task a nail tech needs to organise. Scratch finds out more… “The idea of planners, journals and appointment books came about from a chat I had with some…
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Champion tech shares process behind extreme Valentine’s nail style
Anita Chahal of Anita Chahal Creative Designer Nails, North Wales, shares how she created this enchanting, extreme length design and its romantic inspirations. The talented tech, who has been in the nail industry for 23 years, is an educator for Nail & Beauty Excellence (NBE). At Nailympia London 2022, she…
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Home salon owner? Check out the benefits of The Secret Salon Club
The Secret Salon Club has launched to support home salons across the UK. The platform is an online platform solely dedicated to quality and standards in the home salon industry. Working with salon owners in the hair, beauty, lash and aesthetic industries, the club actively supports and showcase individual excellence…
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Add length & strength to nails with Gelish’s Brush-On Builder Gel
Add length & strength to nails with Gelish’s Brush-on Builder Gel Gelish has launched Brush-On Builder Gel to extend, overlay, build and support the creation of nail art. With a self-levelling formula, the product provides over 21 days’ wear and offers a clear, bubble-free finish. The builder gel can also…
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County Donegal nail technician shares benefits of PHAB Service Star accolade
County Donegal nail technician shares benefits of PHAB Service Star accolade Rina du Plessis of Signature Nails by Rina in Letterdenny, Co. Donegal, has been recognised for her exemplary nail treatments and customer care with a PHAB Service Star. The PHAB Service Stars initiative was launched by Nergish Wadia-Austin, esteemed…
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What self-employed nail & beauty pros need to know about preparing for tax returns
With the amount of self-employed nail & beauty pros increasing in the industry, the idea of submitting their first tax return could be daunting. HMRC shares how nail & beauty pros can prepare for their tax return and why now is the time to start thinking about it… Self Assessment…
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Nail Tech Talk: Emily Jones of Nailed By Emily
Nail Tech Talk: Emily Jones of Nailed By Emily North Yorkshire-based tech, Emily Jones of Nailed By Emily, chats to Scratch about mobile tekking alongside her studies at university and her passion for creating nail art. “My nail journey began in summer 2020. As a university student who lives at…
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Kirsty Meakin launches nail-inspired jewellery collection
Kirsty Meakin launches nail-inspired jewellery collection Nail artist & influencer, Kirsty Meakin has teamed up with goldsmith, Mark Lloyd to launch a limited edition jewellery brand, named Kirsty Meakin X Mark Lloyd. The first piece to be announced is a bespoke sterling silver nail-curved pendant which is laser inscribed with…
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Nail Tech Talk: Anastasia of NoiNails
Nail extension specialist and encapsulation enthusiast, Anastasia of NoiNails, sits down with Scratch to share her passion for tekking and the importance of self-belief… “My favourite product to use is the KRYLX acrylic powders, which I’ve fallen in love with. I’ve never worked with anything like it,” Anastasia enthuses. “The…
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