Scottish salon wins Best of Britain 2017 Awards
KAM Hair and Body Spa has been announced as one of the winners of the Best of Britain awards 2017. Aiming to showcase businesses from across the country who stand out from the crowd, the annual awards was launched by business energy price comparison specialists Love Energy Savings, in partnership with…
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BABTAC to put fingers up to nail salon slavery
Beauty membership organisation, BABTAC, has approached anti-slavery charity, Unseen, to launch a week-long campaign to help put a stop to exploitation in the beauty industry. With stories of salons being raided due to illegal workers and reports of slavery, Let’s Nail It 2017 has launched and is seeking support from…
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Build your brand with loyalty card and stamp bundle
Bring a professional yet personalised touch to your client care with the Blackwell Ferris Loyalty Card and Stamp bundle. The bundle sees a customised card with one side ready to collect stamp impressions. The other side I can be customised to show a business card, basic contact details or appointment card. Alongside the card is…
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How to prevent nail product overexposure
Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals why the misuse of monomer can have nasty consequences… We are all responsible for bad work habits but some are more dangerous than others. It has become alarmingly more apparent through the likes of YouTube videos and live feeds on social media that too many techs are flooding…
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Gel polish fading? Here’s how to prevent it
Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals why gel polish can fade in the summer – and how to help prevent it Many techs are familiar with the issue of under-curing gel, but not so aware of the issues of over-curing gel. How many techs have been…
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Step up hygiene efforts with Mundo products
Ensure you’re stocked up on salon essentials and maintain high standards of hygiene with a helping hand from Mundo. The brand’s professional range provides a quick, easy and cost-effect way to ensure that your equipment and work environment is disinfected to the highest standard to reduce the risk of cross…
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The Scratch Summer Party & Scratch Stars Awards 2017
Wow… what a night! Here, at HQ we’re still on a high from last night’s Scratch’s Summer Party and Scratch Stars Awards! With 18 categories to award over the evening, London’s Tropicana Beach Club was buzzing with nerves and anticipation as the finalists, sponsors and guests arrived. While eagerly awaiting for the awards to start,…
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Marketing your beauty business: The Love Island Way
Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to maximise your marketing success with five tips inspired by TV’s Love Island: Grafting Marketing is all about selling yourself – just like the contestants ‘sell’ their own traits to whoever they’re trying to ‘crack on’ with. We can take a lot from…
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Beauty marketing on a budget: 5 steps to success
Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to maximise your marketing success – even when your budget is limited One of the biggest issues with a new business is how to market when budget is an issue, so this month’s blog post is all about tips and tricks to…
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How to enhance nail colour opportunities with acrylic powders
Educator and award-winning nail stylist, Katie Barnes, reveals how to create multiple colour opportunities via custom blending… The number of colour possibilities is endless with acrylic powders, as by combining these powders and glitters or pigments, you can created countless varieties of custom blends. While many techs are confident with customising and mixing glitters…
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How to maximising the social media offerings of your beauty business
Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to make the most of your social media platforms and posts… “Read all about it!” used to be called on the streets – as that was how we used to be enticed to buy a newspaper and find out about the…
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An insight into Bio Sculpture’s business development workshop
Yesterday, I had the opportunity to join Bio Sculpture and some of its nail technicians for a unique workshop on how to attract and retain clients. Claire Aggarwal, head of business development at Bio Sculpture, led the workshop and had plenty of tips to share, owing to her former role…
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Against the clock: How to nail your treatment timings
Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, offers advice on honing your treatment times… Everyone these days is in a rush and wanting things done as efficiently but expertly as possible. As a business, you want to provide your service in a reasonable time while still ensuring the…
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Read the latest issue
How to get in front of your nail audience without paying for ads
Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to reach your social media audience at a limited cost. I’ve been asked by a few of my friends why I seem to have so much beauty and nail content on my personal Facebook and Instagram pages. Being around friends who typically are…
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