OPI’S Pro Spa adds luxury to mani/pedi services
Add a luxurious element to your hand and foot treatments with OPI‘s Pro Spa range. Created with the help of leading dermatologist, Dr. Zena Gabriel, Pro Spa features luxurious hand and foot products that have been inspired by facial skincare. The range sees a variety of products, including cuticle oil,Soothing Soak, Soothing Soak, Exfoliating…
ASTON & FINCHER reveals beauty offerings at Birmingham event
Trade hair and beauty wholesaler, Aston & Fincher, held a two-day event at its Birmingham store to showcase its vast range of product and education offerings. The event reminded attendees that products are available via the Your Salon Store catalogue, website and Click+Collect service, which allows customers to collect their parcel from…
Marketing your beauty business: The Love Island Way
Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to maximise your marketing success with five tips inspired by TV’s Love Island: Grafting Marketing is all about selling yourself – just like the contestants ‘sell’ their own traits to whoever they’re trying to ‘crack on’ with. We can take a lot from…
Beauty marketing on a budget: 5 steps to success
Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to maximise your marketing success – even when your budget is limited One of the biggest issues with a new business is how to market when budget is an issue, so this month’s blog post is all about tips and tricks to…
How to enhance nail colour opportunities with acrylic powders
Educator and award-winning nail stylist, Katie Barnes, reveals how to create multiple colour opportunities via custom blending… The number of colour possibilities is endless with acrylic powders, as by combining these powders and glitters or pigments, you can created countless varieties of custom blends. While many techs are confident with customising and mixing glitters…
To pinch or not? Katie Barnes on nail enhancements
Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals how and when to use pinching tools… There is often a debate within the industry about whether or not you should pinch L&P and gel enhancements. I think there are situations where it is necessary and others where it is…
Pixie Lott announced as Kiss Products ambassador
Last night, Team Scratch was lucky enough to party with the stunning Pixie Lott to celebrate her new collaboration with Kiss Nails. Hosted by the brand and Alex Silver PR, the starry event was held at the Haymarket Hotel in central London. Down in the hotel’s swimming pool and bar, guests were met…
How to perfect proper nail structure
Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals the components of proper nail structure for a perfect nail finish… While a nail enhancement featuring beautiful embellishments and nail art may look good to the eye at first glace; if the enhancement’s foundation isn’t sound then it will not have…
How to practice nail techniques away from clients
Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, offers advice on finding time and tools to practice your techniques… A sentence I hear more than often, especially from those fresh in the industry or learning is ‘I can’t find anyone to practice on’. There is no better way…
Against the clock: How to nail your treatment timings
Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, offers advice on honing your treatment times… Everyone these days is in a rush and wanting things done as efficiently but expertly as possible. As a business, you want to provide your service in a reasonable time while still ensuring the…
How I juggle nail tekking around my family life
“You just do nails” No, just “doing nails” doesn’t come close. Erica Turley (nee Horton), founder of The Nail Barn, Staffordshire, reveals her journey into the nail industry… I spent years working as a nurse and health visitor. I had worked in healthcare from the age of 16 and knew…
How to fit a form to bitten nails
Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, offers advice on tending to the nails of clients that like to nibble… Many clients and techs often believe because a nail is naturally very short, they are unable to extend the nail with a sculpted enhancement or are sometimes…
Nail styles to note from the OPI Trend Tour
On Friday I was lucky enough to get creative at the OPI Trend Tour for spring/ summer 2017. Held at the Wella Studio, London, the day course saw attendees try their hand at some of the nail art trends predicted for the upcoming season – as well as the chance to play…
How to take a great nail photo
Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, offers advice on making the most of your nail snaps… Taking good photographs of your nail work can increase your chances of being featured in publications and grow your clients and social media following. The quality of your photographs can show the difference between an amateur and professional nail technician. You don’t need…
NAIL PROFESSIONALS shine at beauty awards
The nail industry shone at the recent Professional Beauty 2017 Awards. Fighting off fierce competition in their categories, Rebecca Abernethy of Matrix Nails and Beauty scooped Nail Professional of the Year, while Michelle Brookes’ Beauty Lounge was awarded Nail Salon of the Year. Held in London, the gala awards night saw…
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