Gel Excellence Bridal

Dazzle bridal clients with Nail & Beauty Excellence’s 6 wedding-ready gel polish shades

By Rebecca Hitchon | 4 May 2022

Nail and Beauty Excellence, the pro nail brand founded and directed by multi award-winning nail tech and 2022 Scratch Stars finalist for L&P Tech of the Year, Jade Barber, has launched a bridal colour collection. The collection boasts six stunning Gel Excellence shades, ranging from pearly shimmers and glitters to…

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Gelish Bridal

Wow clients with your nail colour selection this wedding season: the Gelish Bridal Edit is here

By Rebecca Hitchon | 24 April 2022

Looking for a nail colour selection to satisfy the needs of your bridal clients? You’re in luck, as the team at beauty distribution company, Georgie Smedley Group, has curated a bridal edit for wedding season. Featuring six pre-existing Gelish shades suited to each bride, from the traditional one seeking a…

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Spread love this wedding season with Nailchemy’s 4 bridal nail colour collections

By Rebecca Hitchon | 9 April 2022

Satisfying the nail needs of a bride is a huge responsibility, as not only will their big day be one they remember forever, but their nails will also be on show in their wedding photos. Luckily, Nailchemy has helped to ease the pressure, launching four bridal collections to give you…

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Nail Tech Talk: Nail styles for ‘alternative brides’

By Rebecca Hitchon | 7 April 2022

Holly Morris-Last, INK London brand ambassador and owner of Hollystic Nails, chats to Scratch about offering alternative bridal nail designs. “I offer a bespoke nail design service which enables clients to use their wedding nails as an extension of their personality,” Holly reveals. “My service starts with a consultation, where…

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How to avoid bridal nail disasters

By Rebecca Hitchon | 6 April 2022

Planning a wedding can be one of the most stressful times for a bride, so ensure their nails aren’t an area of worry by putting in place plans to prevent nail mishaps. “There is a lot that could potentially go wrong at a wedding, so you need to explain to…

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5 ways to turn bridal clients into nail & beauty regulars

By Guest Writer | 17 March 2022

Beauty business expert and founder of Beauty Boss HQ, Layla Tourh, serves up advice for how you can turn bridal clients into regular clients…  If there’s one industry we can count on to be very busy this year, it would be the wedding industry! Many brides have been waiting a…

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tgb sheer simplicity

These are the perfect 10 gel polish shades for wedding nails

By Scratch Staff | 16 August 2021

Delicate, sophisticated, subtle… and oh-so chic; the Sheer Simplicity gel polish collection from The Gel Bottle Inc showcases 10 shades that are simply perfect for wedding season. The timeless hues can offer a a subtle, barely-there nail finish in one coat, or consider layering for a more opaque finish that’s…

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Meghan Markle Nails

Revealed: The nail shade Meghan Markle wore on her wedding day

By Helena Biggs | 27 July 2020

DryBy London has been revealed as the salon chosen by Meghan Markle for her wedding day mani and pedi. Kept a secret since the actress’ wedding to Prince Harry in May 2018, Vogue has now revealed that she chose the popular West London boutique for her nail services – and…

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Bridal Nails

Why you should already be preparing your client’s summer wedding nails

By Sophie Nutt | 6 March 2020

Preparation for a bridal manicure can begin up to six months prior to the big day, allowing for a thorough consultation, trial manicures and maintenance appointments. “The natural nail can take six months to grow from the matrix to the free edge and so it is ideally best to start…

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Bridal Nails

4 ways to market bridal nail services

By Sophie Nutt | 21 February 2020

Brides-to-be have a number of things to juggle in the run up to their big day, so help make it easy for them to find their dream nail look. Follow these four simple steps to market bridal nail services to potential clients… 1. Tailor treatments “I believe the best way…

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