Archive for 2018
Sally Salon Services to gift shoppers with free beauty products
Retail and trade customers of Sally Salon Services will receive a free Beauty Bag packed with goodies when spending £50 or more on beauty products from 1-30 April. “As a thank you for the continued support of our valued trade and retail customers, we’re thrilled to offer this coveted Beauty Bag containing 13 of our…
Read MoreArtistic Putty PolyGel revealed by Louella Belle
Aiming to bring innovative products to the nail table, Artistic Nail Design has revealed the Artistic Putty PolyGel nail enhancement system. The launch allows the technician to overlay, extend, shape, form and repair enhancements with ease and precision. “This new technology is adding fun and flexibility to the market of extension products,” reveals Alisha Rimando,…
Read More5 minutes with Annabel Maginnis
Scratch chats to Annabel Maginnis – brand ambassador, distributor, double salon owner and top tech whose a passion for all things nails has made her a social media star… My career so far… I’ve always loved having my nails done professionally. I spotted Kirsty Meakin’s work and contacted her for an appointment and became a regular a…
Read MorebSafe with personal safety app
Perfect for nail technicians or stylists on the move, make your personal safety a priority with the bSafe app. Check in and share your location with selected family and friends via the app, and allow live GPS tracking for those contacts to follow your journey when you choose so. The ‘Follow Me with Timer’ feature…
Read MoreWow clients with new WOW Hybrid Gel Polish hues
LCN has revealed six new WOW Hybrid Gel Polish shades to add to the already vast range available. The additions see Mr. Grey, a light slate hue, My Dear Rose, a creamy pink, Dark Diva, a sultry deep red, Silk Emotion, a metallic blush, Urban Beats, a dusty khaki and Lovely Plum, a mauve shade.…
Read MoreEmbrace the brushed-up trend with HD Brows workshop
Stay ahead of the brow game by attending an HD Brows workshop and be well equipped to offer clients the looks they demand. Available exclusively to all HD Brows stylists, stockists and make-up artists, the brand will be hosting a series of trend workshops. Run by HD Brows elite trainers, students will be shown how…
Read MoreBenefit Cosmetics to unveil brow bar 65ft over the River Thames
Benefit Cosmetics is to launch an Extreme Brow Bar suspended over the River Thames – open for one day only. The brand has been offering eyebrow waxing since 1976, and taking its message – that achieving natural-looking brows doesn’t have to be extreme – to new heights. Hovering up to 65ft in the air, consumers…
Read MoreMoments with Mel Shengaris
Meet Mel Shengaris, a session and celebrity manicurist who was born in North London but is now living in Los Angeles and is carving her name in the American nail scene. Scratch caught up with the cool and talented tech as she tends to some of the most in-demand celebrities in LA… Why nails? To…
Read MoreTwo new shades added to Gelish Structure Gel range
Now available in Translucent Pink and Cover Pink, as well as Clear, the Gelish Structure Gel range offers added strength to the natural nail thanks to its thick viscosity formula, while helping to correct uneven nail plates and fill ridges. The new additions boost nail appearance by helping to hide imperfections. Presented in a bottle…
Read MorePerfect French manicures with Bio Sculpture
Are you constantly trying to refine your French manicures? The nail design is a classic, yet tricky, technique to perfect and Bio Sculpture has now released it’s Supreme French Sculpting Pack to help you to create the flawless manicure. With Spring weddings making their return in the coming months, this creative way of extending the…
Read MoreNSI launches six super-sweet Polish Pro nail shades
NSI has launched Sugar Factory, a collection of six super-sweet shades in its Polish Pro formula. Available in 15ml bottles – separately or as a full collection, the pastel hues are perfect for spring nail designs and creating delectable nail artistry. The shades are affectionately titled Gum Drop, Sugar Rush, Sticky Taffy, Candy Floss, Sweet…
Read MoreSalon in the Spotlight: Creative Claws, Holyhead, Wales
With its fresh and floral décor, it’s eternally spring at Creative Claws. Located Holyhead, Wales, Sophie Pritchard’s business relocated to a new premise at the beginning of the year; seeing a fresh start for the salon. “Creative Claws was founded around three years ago,” reveals Sophie. “I was renting a small room in a friend’s…
Read MoreCreate high impact enhancements with Star Nails’ Master Acrylic Powder
Featuring high-grade, finely milled polymers, the Master Acrylic Powder from Star Nails offers to glide onto nails smoothly and requires minimal filing. Flow treated and sifted, the Master Acrylic Powders boast crystal clear finishes with transparent shades and crisp, rich coverage with coloured powders. The powders are available in a variety of colours including White,…
Read MoreHow to create epic social media content
Theresa Cientanni, marketing expert and founder of My Social Salon, reveals how to create exciting and engaging social media content for your nail business… We all lead busy lives, so the last thing we want to do is spend hours creating and researching content ideas. There are two main types of content you should be…
Read MoreClient reveals results of Jessica natural nail care
The nail experts at Gerrard International were on hand to nurse one client’s natural nails back to health with Jessica’s results-driven service and the brand’s prescriptive range of products. The Jessica manicure sees a studied approach to create the prime foundation for colour. The brand’s natural nail analysis technique helps to identify a variety conditions,…
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