Posts by Chloe Randall
Revealed: the huge search increase for ‘men’s nail polish’ after celeb launches
According to research conducted by Love the Sales, there has been a huge lift in searches for ‘men’s nail polish’ since the launch of two male celebrity nail polish lines. American rapper, Machine Gun Kelly, launched his nail polish brand, UN/DN LAQR on 2 December 2021 and overnight, searches for ‘men’s nail polish’ increased by…
Read MoreRevealed: The top 10 winter nail trends for 2021
The winter season is upon us – so bust out the woolies and discover which nail looks are going to dominate the season. Using Pinterest trends data, interior experts at WeThrift have researched what nail trends people have been adding to their inspiration boards ready for their appointments as the weather gets colder. 1. Emerald green- 300% 2. Khaki nails- 266% 3. Forest green…
Read MoreGet educated with the refreshed Georgie Smedley Group education programme
Georgie Smedley Group (GSG), formerly Nail Harmony UK, has carefully given its Scratch Stars award-winning education programme a refresh to suit the post-lockdown environment. Scratch’s Chloe finds out more and even tries out one of the courses herself… At the helm is newly appointed head of education, Kristina Manners, who has a wealth of experience…
Read MoreCreate standout nail effects with 6 magnetic shades from OPI
OPI has launched its magnetic effect GelColor collection, Velvet Vision, featuring six shades to create standout, eye-catching looks. Velvet Vision shades feature colour formulated with white magnetic shimmer pigment and translucent pigment to create an ethereal effect. The shades do not require a base shade underneath and can be used as a stand alone shade,…
Read MoreSing your heart out with Gelish & Morgan Taylor’s winter 2021 collection
Gelish & Morgan Taylor have launched their winter shades for the 2021 season in collaboration with the release of all-singing, all-dancing film, Sing 2. Comprising 12 shades, the shades are available in Gelish gel polish and Xpress Dip with six of these shades also being available in Morgan Taylor nail lacquer formula. The shades available…
Read MoreThe nail care set you need by Tweezerman & Tom Bachik
Celebrity manicurist, Tom Bachik has collaborated with beauty tool brand, Tweezerman to create the Ultimate Nail Care set. The manicure kit includes seven Tweezerman nail care tools inspired by Tom’s customised nail sets in a luxury storage box. Each of these stainless-steel tools feature a stylish hand-sketched rose design. The kit includes: Fingernail clipper Toenail…
Read MoreCreate sparkly winter nails with NSI’s 3 pigmented acrylic powders
NSI Nails has added three acrylic powders to its Perfectly Pretty range for autumn/winter 2021. Formulated for strong enhancements with a glittering finish, these acrylic powders can be used within sculpts and tip & overlay creations or as a design powder. The acrylic powders to join the range are: Merlot Meadows- a dark, rich mulberry…
Read MoreLegology joins 2 environment-friendly initiatives to step up sustainability game
Leg care brand, Legology is joining two sustainability initiatives; rePurpose Global and World Land Trust in a bid to improve its sustainability as a brand. Legology is a leg care brand which focuses on providing solutions to common leg problems. Using the Lymphology complex, founder, Kate Shapland set out to create a leg care brand…
Read MoreUK Black History Month: Honour nail styles & pros
Scratch recognises and honours the UK’s Black History Month by celebrating the work & styles of black nail professionals across the UK and learning more about how black culture has helped shape nail trends today… L&P acrylic nails Although L&P acrylic nails isn’t an invention born exclusively from the black community, the community’s contribution to…
Read MoreBehind the Brand: Explore why sanitiser company, Kindr, stands out
Kate Thompson decided to create her own range of alcohol-free, Covid-19 effective sanitisers after suffering all her life with dry, sensitive skin. “The start of the pandemic left my hands cracked and painful with the overuse of alcohol-based sanitisers. My youngest daughter also has sensitive skin and I had noticed a difference in both my…
Read MoreAutumn Budget 2021: Key points for beauty workers
Chancellor of the Exchequer, Rishi Sunak, delivered his Budget statement at 12.30pm on Wednesday 27 October, unveiling the economic recovery of the country post-Covid. Sunak opened the Budget statement with an impactful statement: “Employment is up, investment is growing, public services are improving, public finances are stabilising and wages are rising.” Despite also admitting there…
Read MoreRevealed: 7 top tips for becoming a mobile nail tech
Transitioning from working in a salon or home based setup to a mobile mani lifestyle isn’t just as easy as popping in your car and getting on the road. From having to carry around your kit bag to managing your own finances and ensuring you have the correct insurance, there is a lot to consider…
Read MoreWINNER ANNOUNCED: Scratch Snap October 2021
The winner of Scratch’s monthly nail art challenge has been announced as Alana Lawson. In a showcase of talent, techs stepped up to the Scratch Snap challenge for October & created nail designs inspired by ‘Halloween’ in the bid to win a prize from SNA Professional. Judged by Scratch‘s news & features writer, Chloe Randall and SNA…
Read MoreNAIL BITES: 5 tales from the industry w/c 17 October
Here at Scratch, we love keeping up to date with anything fun happening in the nail industry! These are our top five nail tales of the week… 1. Squid Game nail art Squid Game has inspired many things since it made its mark on Netflix. From Halloween costumes to toys, the hit show has now inspired…
Read MoreBehind the Brand: Meet the girl power behind salon bookings app, PamperBook
Founded by Jody Riley, PamperBook is a booking app for salons and freelancers which works as your pocket PA, meaning you can manage your client bookings from anywhere and at any time. Jody, a former salon owner, created the app after she found herself wasting hours of her day organising her paper diary and manually…
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