Posts by Guest Writer
The 10 top nail trends for spring/summer 2021
Lead nails by Sarah Vernon, Pure Nails brand ambassador & educator Tina Bell, head of education & support at Pure Nails, shares her views on the key nail trends for spring/summer 2021… After the perils of then pandemic, we are all longing for some amazing nails and a good pamper session! Eye-catching gel polish shades…
Read MoreKeeping it in the family: The day my little sister showed us her hidden nail talent
Lead image L-R: Mike & Jazz Christodoulou, Jason & Georgie Smedley, Eliza Smedley Many of you may be familiar with Jazz Christodoulou; general manager of GS Group Ltd, award-winning nail tech and protegé of Georgie Smedley. Georgie just so happens to be her mother – a hugely successfully tech, educator and distributor who has travelled…
Read MoreReopening: Maddie Regan reflects on lockdown
Scratch columnist & top tech at 81 Rose Garden, Maddie Regan, reflects on her experience of lockdown & her return to work… With hair and beauty salons officially open again, I thought I would take some time to reflect on some of my highs and lows during the past 12 months and the ways I believe…
Read MoreMoney Matters: How to protect your nail business & plan recovery
Ria-Jaine Lincoln, aka The Beauty Accountant, reveals how you can capitalise on a boom in clients and protect, enhance & manage your future wealth… Now the beauty industry has reopened, it can be easy to push bookkeeping and accounts to the side. However, you do not want to miss the opportunity to plan a strategy…
Read MoreReopening: Thoughts on the first fortnight back in the salon
Thanh Vu, managing director of four Dream Nails salons, shares her experience back at work following lockdown 3.0 and draws in thoughts from an employee… As owner of four Dream Nails salons, I have become accustomed, due to Covid-19, to closing them with a few days’ notice and then needing to reopen with the now usual…
Read MoreIs your nail salon inclusive?
Maddie Regan, Scratch columnist & top tech at 81 Rose Garden, shares some pointers to ensuring your salon is more inclusive… One of the most important things that I have learnt during my time in our industry is that there is no such thing as a ‘one-size-fits all’ approach. Every client is different; it’s up to you to make your…
Read More5 ways to attract your dream clients on social media
Anna Khanna, founder of Socialista Media, reveals 5 ways to attract your dream clients on social media… Social media is the window into your business, think of it as your shop front. It is a tool which is useful to draw in customers and clients, and when you follow the below five top tips, you’ll…
Read MoreInstagram Reels: A how-to guide
London based nail artist, Sadie Jordan, works as a creative nail expert and content creator for The Gel Bottle Inc. Her previous work included a job at WAH Nails, at which she produced content for the brand’s YouTube channel. Here, she reveals how to make the most of Instagram Reels for your nail content –…
Read MoreWhy the imix is a great addition to my nail desk
Shelby Holmes, co-founder of The Beauty Edit Podcast & Scratch Stars Awards Gel Polish Stylist of the Year finalist 20/21, shares her thoughts on imix, the hands-free mixing device for gel polish & lacquer… “I love everything about imix. I have been looking for a mixing system for a while now and I found that…
Read MoreHow I overcame Covid challenges to become an award-nominated nail tech
I’m Sabina, 29, a nail & lash technician based at Platinum Beauty in Littleborough, Greater Manchester. The first coronavirus lockdown meant I was unable to work in my hospitality job, which left me devastated. I had suffered ill health for some time and had been so happy to be working again, so it was difficult…
Read MoreHow a mentor can boost your nail industry success
Kara Kotsonis, owner of the award-winning NailSquad salon in Deal, Kent, shares her experiences of a business mentor… You may have heard the word ‘mentor’ banded around, but never really thought or looked into whether a mentor could be helpful for you or your business. If so, here’s the professional lowdown alongside my own personal…
Read MorePoints to note when taking nail photos | The Beauty Bloggers
The Beauty Bloggers, aka Natalie Thompson & Rachel Jenkinson, discuss the practicalities and demands when it comes to nail photos… Nat and Rach are ‘The Beauty Bloggers‘ and have over 21 years experience in the beauty sector between them. Their aim is to discuss real issues that beauty professionals face. Passionate and hard-working, the duo describe themselves as…
Read MoreNail Tech Talk: How I’ve been keeping busy while my salon is closed
Tina Bell, head of education for Pure Nails & owner of Totally Polished Academy, shares the ways she’s been keeping busy before her nail business and academy can resume in-person service… I have officially worked more from my dining room table in the past year then I have my salon – who would have thought it? Once again,…
Read MoreThe vital step you could be missing when cleaning
Nigel Rouse, brand owner of Mundo Professional, shares why time is a key factor when cleaning… I have watched many people – including those in the medical profession – spray disinfectant on to a surface and then immediately wipe it dry. What’s wrong with that? Time! While disinfectants are brilliant at playing their part to…
Read More9 top tips for nailing Instagram
Maddie Regan, Scratch columnist & top tech at 81 Rose Garden, share her top tips to up your Instagram game… As business owners or nail professionals, the majority of us are marketing our salons on social media. So, we are all striving for bigger and better results. Social media is a great way to spread awareness of your…
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