Brands
Client consistency: how to keep your nail business busy all year long
OPI UK&I education manager, Belinda Price, shares ways to elevate your business and embrace new techniques to ensure your salon is busy with clients all year long. To my mind, the busy salon season runs from Easter to mid-September, with a peak in the October half term and slight dip in June. While demand is…
Read MoreHere are the nail colour collections you need to note for autumn/winter 2024
As we wave goodbye to the bright hues of summer, it’s time to plan for a new season of nail potential. The autumn/winter trends will be dominated by the tortoiseshell print, black cherry hues and oranges and browns, and we’ll welcome navy and beige neutrals. Here are the nail colour collections to note to achieve…
Read MoreBeauty breakthroughs: The 5 biggest skincare trends in 2024
Zemits, a provider of skincare systems, is committed to helping beauty professionals achieve excellence. Here, the team shares five trending and attractive treatments to elevate your practice to a new level… 1. ‘Glass Skin’: A shine you can’t tear your eyes away from Imagine a complexion so luminous and smooth that it resembles a piece…
Read MoreHow to keep your nail business thriving during financially tough times
How can you keep your nail business booming, despite bruised client budgets? Elaine Watson, global education director at nail brand, Light Elegance, shares her ideas… Inflation has got everyone rethinking their spending, and a luxurious nail appointment may be on the financial chopping block. But fear not, fellow nail technicians! We’re a resourceful bunch, and…
Read MoreNail Tech Talk: Kassie Payne of Nailz by Kass
Luxury press-on nail artist, Kassie Payne, shares what sparked her passion for creating portrait nail artistry and her social media journey, and reveals the journey to launching own range of nail products… Kassie joined the world of nails as a means of income. She says: “The first three years I offered nail extensions on a…
Read MoreWhy I love using NailKind nail polish & care products in my mobile business
Nail pro, Metta Francis, shares how the NailKind brand has enhanced her award-winning mobile business… With two Scratch Stars Natural Nail Specialist of the Year accolades under her belt, and a place in the awards’ Hall of Fame for winning Mobile Nailist of the Year in 2015, 2017 and 2019, Metta Francis has an eye…
Read MoreCan you help Happy Paul? Wellness brand seeks support in return for rewards
Skincare and bodycare brand, Happy Paul, has launched a Kickstarter campaign to fund the launch of two mood-lifting fragrance blends, aimed at making people smile. The brand was founded by beauty comms director, Paul Gerrard, in September 2021, to support mental health through self-care and a smile. Gerrard, a lifelong sufferer of depression, has spent…
Read MoreBehind The Brand: Meet the nail technician turned founder of NIBOVI E-file bits
Nail technician, Sadie Hynes, launched her brand, NIBOVI, in February 2024, specialising in high-quality E-file bits, accessories, tools and ABT-accredited education. Having been in the beauty industry for nearly 15 years as a nail tech, salon owner & educator, Hynes is well equipped with expert knowledge across all dimensions of the nail industry, so the…
Read MoreThe rise of holistic treatments: the science & sensation behind cryo facials
Holistic treatments have gained significant traction in the beauty and wellness industry, with cryo facials emerging as a notable trend. These treatments reflect a broader shift towards natural, integrative approaches to skincare and overall wellbeing. As industry professionals, it’s essential to understand the underlying principles, benefits, and demographic appeal of such treatments to better cater…
Read MoreNail brand, Moyra, introduces UK education team
Expanding its UK reach, international nail brand, Moyra, introduces its education team of three talented UK-based nail techs… A family-run nail brand, Moyra has focused on delivering quality products, top-notch education and excellent customer service for over two decades. UK distribution of Moyra products sits safely in the hands of nail stylist, Vonny Tuckley of…
Read MoreCND™ collaborates with Marc Jacobs for AW24 runway show
Inspired by papercut dolls and Diana Ross’ iconic style, three barely-there CND™ shades were worn at the Marc Jacobs autumn/winter 2024 runway show. Shades used include: CND™ Bare Chemise – semi-sheer light nude. CND™ Field Fox – grey-toned nude beige. CND™ Satin Pajamas – opaque taupe beige. Lead nail artist, Jin Soon, comments: “The inspiration…
Read MoreLove L&P? Check out Bexy Glow, the brand redefining ratios & nail artistry with its acrylic formulations
Frustrated with the limitations of existing L&P formulations, Becky Willett set out to create an acrylic product range with a rainbow of shades to inspire creativity. Becky, a professional nail technician, has been working with L&P since 2015, noting that the existing acrylic products she used maintained a wet or runny consistency regardless of the…
Read MoreUK-made gel polish storms market with commitment to sustainability
Introducing This Is Gel – a gel polish brand born out of one nail pro’s desire to offer a luxury range at a competitive price – and support the UK economy. The brand, which launched in October 2023 with a capsule collection of eight shades, is the brainchild of Becci Abbott, a music executive turned…
Read MoreProtein Formula reveals Robbie Tomkins as brand ambassador
Celebrity manicurist, Robbie Tomkins, has been announced as brand ambassador for prescriptive nailcare brand, Protein Formula. With a long list of celebrity clients with names including Amanda Seyfried, Claire Foy, Gillian Anderson, Hailey Bieber, Naomi Campbell, Olivia Colman, Paloma Faith and Sophie Turner, Robbie Tomkins’ session nail styling has taken him across the globe, working on…
Read MoreStamping, gel polish & so much more… discover Hungarian nail brand, Moyra
Scratch shines a spotlight on Moyra, a family-run nail brand focused on quality products, top-notch education and excellent customer service… For over two decades, Csaba and Reka Frile of Hungary have been sharing their professional nail products across the globe, supporting nail stylists in the creation of slick, colourful services. The product portfolio boasts 300+…
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