How to raise your profile as a nail professional
Do you want to build and raise your profile in the nail industry? There are several ways you can do this, including via social media, a business website, Google profile and word of mouth. Another very effective way to do this is through entering competitions. I started my competition journey…
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Inside look: The power of nail creators & importance of crediting them
The nail industry is a dynamic and fast-growing industry, with creators and ambassadors playing a crucial role in shaping trends, showcasing products and inspiring millions of nail professionals worldwide. These talented individuals invest their time, creativity and expertise to produce exceptional work, yet often their contributions go unnoticed and uncompensated.…
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An award-winning nail tech’s guide to creating great video content
The World’s Star Nail Artist 2023, Katy Pottle, shares top tips for creating jaw-dropping video content to capture attention… Get inspired Firstly, seek inspiration from fellow nail artists. Watch their videos and ascertain what works and engages you. This can give you a good basis for your own unique video. If creating a…
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Revealed: The beauty products that can & can’t be recycled
Recycling is a challenge for small businesses, particularly in terms of getting hold of services or outlets for the small volumes of waste materials that are produced. For beauty and nail professionals, this can prove even more difficult. While some specialist collection services do exist in some areas, they are…
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Nail pros: Here’s how changing your mindset can help you earn £3-5k a month
What do you do for a living? “I just do nails.” I was never interested in nails and beauty when I was younger. In fact, I bit my nails until I was 25! I was embarrassed by them though, and finally managed to (sort of) kick the habit. And that’s…
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5 areas to consider to make your nail & beauty business more inclusive
Fiona Fox, owner of Dorset salon, Ulu Beauty, provides training to beauty pros on areas including mental health awareness, safeguarding, equality and diversity. It’s important to champion inclusivity, because everybody should feel able to enjoy nail and beauty services. Inclusion is about making sure anyone who wants a treatment can…
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Understanding the 3/32-inch shank size with E-file bits
If you’re a nail technician, you may have come across the term, ‘3/32-inch shank size’, when shopping for E-file bits. But what does this measurement mean, and why is it crucial to understand it for a seamless nail filing experience? The shank size of an E-file bit refers to the…
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Nail techs: Here’s how you can raise your business profile
Scratch Stars award-winner 2022 & 2023, Clare Woodcock, founder of Surrey-based mobile beauty business, The Nail Club, shares key ways to raise your profile as a nail pro… You’ve got your business up and running, you have a handful of loyal clients and you feel confident in your work. Now,…
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6 ways to attract & retain a diverse nail salon clientele
Nail artists, Carys Munro and Elsie Tate from South Wales, share top tips for attracting and retaining a diverse range of nail clients… No one should feel out of place or like an inconvenience when they walk through the salon door. It is important to create a welcoming space for…
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4 ways to spring clean your beauty salon business & set it up for success
Mike Waldon, general manager at salon management software company, Salon Manager, shares how to ensure your business is prepared for the busy spring and summer months… 1. Clean up your stock. Before spring, you should take some time to get ‘out with the old and in with the new’ and…
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How to accommodate mature nail clients
Does your business cater to all ages of client? While you may know that your business is welcome to all, is this clear to others – and are you missing out on the benefits of treating mature clients? “It is incredibly rewarding to treat older clients, because having their nails…
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Nail & beauty pros: here’s what to consider when taking out an insurance policy
Every nail professional needs insurance; whether working from home seeing just a few clients each week, on a full-time or self-employed basis. I’ve heard some nail techs say that they don’t have insurance as they only see a few regular clients, family members and friends for appointments. These techs still…
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Top tips for perfecting nail prep
Elevate your business and embrace new techniques with advice from the Scratch Stars award-winning OPI team, as OPI field educator, Ashleigh Clements, shares her top tips for perfecting nail prep. Nail preparation is the foundation of a great nail service. Great nail prep offers a smooth canvas for product application…
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Nail & beauty educators, here’s how to market your courses to create demand
Esteemed nail and beauty educators share their top marketing tactics to increase the demand for courses… Find your niche “Educators must figure out what their USP (unique selling point) is, so they can focus on and reap the rewards from marketing this quality. What is your key strength? What does…
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The 3 qualities that make a successful nail technician
Reach your goals and ensure success with advice from esteemed beauty business expert, Nergish Wadia-Austin, as she explores the importance of personality, knowledge and skill in successful nail technicians. Exceptional personality qualities Successful nail professionals exhibit a blend of precision and creativity, making a welcoming environment for clients. Patience is…
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