Gel polish fading? Here’s how to prevent it
Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals why gel polish can fade in the summer – and how to help prevent it Many techs are familiar with the issue of under-curing gel, but not so aware of the issues of over-curing gel. How many techs have been…
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Liverpool named fake tan capital of the UK
A new report has dubbed Liverpool as the fake tan capital of the UK. Online hair and beauty retailer Hairtrade.com looked at which cities stocked up on tanning products. Check out the table of results below. Women from Yorkshire were found to be big fake tan fans with Huddersfield coming second…
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Marketing your beauty business: The Love Island Way
Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to maximise your marketing success with five tips inspired by TV’s Love Island: Grafting Marketing is all about selling yourself – just like the contestants ‘sell’ their own traits to whoever they’re trying to ‘crack on’ with. We can take a lot from…
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Is it nail mould? Katie Barnes explores greenies
Award-winning nail stylist & educator, Katie Barnes, gets to grips with greenies… A problem that I have come across far too often in the industry is ‘mould’ on client’s nails – more commonly known as ‘greenies’. But is this really mould? Is it mould? ‘Pseudomonas’ are a common, run-of-the-mill bacteria…
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Brits spend £4,454 per person on their looks
New research from TotallyMoney.com has provided an insight into beauty spending habits in the UK – revealing that over 70% are beauty conscious, with 45% of people unwilling to post a picture on social media if they haven’t had a chance to put an effort into their appearance first. The report found Leeds…
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UK ranked 14th most expensive country for beauty
A report comparing the cost of beauty products and services across 50 countries has been released. From Linio.com, the statistics showed where beauty products and services are most affordable, with the top-ranking countries showing the most affordable overall. The UK ranked 36th overall, out of the 50 countries. Vietnam was the…
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TOP TIPS: Marketing through nail photos
“Seeing is believing, so one of the best ways to market your business is by showcasing before and after images that demonstrate the services your salon offers – and the quality of the results,” comments Heather Hughes, UK director at NovaLash. “Achieving the perfect before and after picture is one…
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Beauty marketing on a budget: 5 steps to success
Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to maximise your marketing success – even when your budget is limited One of the biggest issues with a new business is how to market when budget is an issue, so this month’s blog post is all about tips and tricks to…
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To pinch or not? Katie Barnes on nail enhancements
Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals how and when to use pinching tools… There is often a debate within the industry about whether or not you should pinch L&P and gel enhancements. I think there are situations where it is necessary and others where it is…
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How to take care of your nail tools
Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals how to take care of your tekking essentials; your tools. From scissors and cuticle pushers to tweezers and nippers, the sharp implements you use as a professional nail technician must be properly maintained. To perform safe and professional nail treatments, it…
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How to maximising the social media offerings of your beauty business
Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to make the most of your social media platforms and posts… “Read all about it!” used to be called on the streets – as that was how we used to be enticed to buy a newspaper and find out about the…
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Consultants unveil beauty business analysing programme
Are you keen to give your business an edge? Beauty industry consultant, The Red Tree, has launched a 360-degree review to help beauty brands identify their key areas of weakness, gain valuable industry insight and expertise, and discover how to succeed in the challenging beauty industry. The signature RaceFit programme…
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South East named UK hair and beauty capital
New research from Direct Line for Business has revealed that nearly one in three hair beauty and nail businesses operate in the South East of England. The small business insurer found that there are nearly 29,000 of these businesses based in the South East – seeing one salon for every…
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Be safe in the workplace with CIDESCO’s top tips
CIDESCO, the world standard for beauty and spa therapy, has announced ‘Health & Safety month’ to help raise standards in the industry and improve your wellbeing while working. “While there are laws and requirements that help us maintain health & safety standards, going above and beyond these will be noticed by…
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Read the latest issue
How to get in front of your nail audience without paying for ads
Tom Ferris, owner of Blackwell Ferris Marketing, reveals how to reach your social media audience at a limited cost. I’ve been asked by a few of my friends why I seem to have so much beauty and nail content on my personal Facebook and Instagram pages. Being around friends who typically are…
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