How to maximise tanning treatment bookings this party season

By Scratch Staff | 26 November 2019

The experts at Sienna X explain why you should plan your marketing to maximise party season tanning… “Now is the perfect time to start planning for the upcoming Christmas season and think about how you can maximise appointments over the coming months. “Talk to your clients and use the run up…

#TRENDINGTUESDAY Oksana Smirnova, Oksana Salon

By Sophie Nutt | 26 November 2019

We want to see the designs trending at your nail desk! Oksana Smirnova, of Oksana Salon, reveals dark metallic nail looks have been popular with her clients recently. “I think this nail design is very popular because it uses dark magical colours, everyone is tired of bright summer colours and,…

Vampy winter nails: A how-to guide

By Metta Francis | 25 November 2019

Once it gets cold outside, many choose to retire their bright polishes in favour of darker, edgier winter nail colours. Gelish’s ‘Black Cherry Berry’ shade is ideal for clients embracing the change in season; the perfect combination of sexy and vampy. When paired with a smattering of glitzy Swarovski crystals…

Why & how to take care of yourself at the nail desk

By Katie Barnes | 25 November 2019

Many nail techs go home after a long day with aches and pains in their hands, shoulders and back. A tech’s hands are vital for performing the job, yet too many of us often neglect caring for them as we should. Proper posture and improved ergonomics can help reduce these…

Here’s how The Massage Company has made treatments more accessible

By Helena Biggs | 25 November 2019

We all know that beauty services are so much more than just aesthetics. Offering a chance to unwind, indulge or promote a sense of confidence and wellbeing, many of us are guilty of not making ‘me time’ a priority, which is so important for both mind and body. The Massage…

WHAT I’M WEARING: Kayley Cairns

By Sophie Nutt | 24 November 2019

We want to see what you’re wearing on your nails! Kayley Cairns, multi award winning tech and Hazel Dixon Nail Artist & Academy educator, wears a dreamy pastel lilac nail look. “These nails were predominantly created using liquid and powder on sculpting forms. The French ombré was created by blending…

How to boost voucher sales during the Christmas period

By Scratch Staff | 23 November 2019

Liz McKeon, beauty business expert at www.lizmckeon.com, reveals her top tips for boosting voucher sales… The Christmas Season is always an opportune time of the year to make some profit for your beauty salon or spa and to increase beauty retail sales. Selling gift vouchers or gift cards is a great way…

The benefits of offering L&P services

By Sophie Nutt | 21 November 2019

The L&P system is a valuable addition to a professional’s skillset as well as a staple service for a salon’s service menu. “L&P is a system that I have been working with for 22 years now and it is my starting system with new extension clients,” says Lisa Dunlop, Cuccio…

Behind the scenes with BeautyLab at The X Factor: Celebrity

By Scratch Staff | 20 November 2019

Skincare brand, BeautyLab, has returned to the set of the X Factor for another year to tend to the complexions of this year’s X Factor: Celebrity contestants. The brand, which has partnered with the show for a number of years, delivered HDTV-worthy glows to the likes of Little Mix and…

Salon in the Spotlight: Luscious Nails & Beauty, West Dunbartonshire, Scotland

By Kat Hill | 20 November 2019

Looking to create a balance between family life and a busy business, Lynne Scott sought a solution close to home – converting her garage into a studio for her nail services. “With a young family, I feel it has been a great move to allow me to work my diary…

#TRENDINGTUESDAY Jay Eves, Nails By Jay

By Sophie Nutt | 19 November 2019

We want to see the designs trending at your nail desk! Jay Eves, of Nails By Jay, reveals the 3D reverse French nail look has been extremely popular with clients recently. “I believe this design has been so popular because of how many variations of it are possible: it’s allowing…

WHAT I’M WEARING: Diana Pajeva, Diana’s Nail Art

By Sophie Nutt | 17 November 2019

We want to see what you’re wearing on your nails! Diana Pajeva, of Diana’s Nail Art, wears a stunning abstract design on natural nails. “I usually wear gel polish on natural nails so I used Gelish products from Nail Harmony UK to create this look. I applied all three colours…

Robbie Tomkins on how to deal with pressure

By Sophie Nutt | 14 November 2019

The session world is a weird and wonderful beast as, for the most part, I’m a Lone Ranger. There are times when I absolutely love this part of my job as there isn’t any pressure from a boss telling me what to do or monitoring my work to check it’s…

Salon in the Spotlight: Amelia’s Beauty Box, Christchurch, Dorset

By Kat Hill | 13 November 2019

“I started up my own business three years ago after my family moved onto an old farm house,” smiles Amelia Butt. “The cabin was already set up with running water and insulation, so it was perfect for my dream cabin. “My salon is unique as it’s easy to get to…

Why it’s important to declare your tips from clients

By Katie Barnes | 12 November 2019

Nail techs and beauty therapists reportedly have the seventh lowest paid job in the UK. However, the job roles often come with bonuses that aren’t aways considered; TIPS. A tip is a sum of money given by customers for a service they have received. Many don’t consider tips as an…