#TRENDINGTUESDAY Karen Brown, Sanctuary In The City

By Sophie Nutt | 16 October 2018

We want to see the designs trending at your nail desk! Karen Brown, of Sanctuary In The City, reveals that bright pinks have been popular with her clients seeking a spot of winter sun. “Our brights are always popular as they are so eye catching and great for holidays. This…

What to consider when pedicuring a pregnant client

By Helena Biggs | 15 October 2018

Pregnant pampering can be a welcome treat for a tired mum-to-be as a luxurious pedicure can soothe sore feet and encourage circulation. The small but significant treatment can help boost beauty confidence during a pregnancy or simply help maintain overall foot care when the client can no longer reach their…

WHAT I’M WEARING: Maddie Webster

By Sophie Nutt | 14 October 2018

We want to see what you’re wearing on your nails! Talented tech, Maddie Webster, wears a vibrant fuchsia hue with cuff detailing on almond nails. “I created these nails using The Gel Bottle Inc. Rose Gold from its new autumn collection and layered fuchsia over the top. “I am off…

Melanie Lewendon shares her thoughts on nail art, competing and our industry

By Kat Hill | 13 October 2018

Tell us about your training… My training has been really varied. I started life out as a beauty therapist 12 years ago. I came 2nd in the World Skills National Final that year for beauty and second in Sebta UK competition. It wasn’t until I stumbled on gel polish I…

Tips to help prevent back pain caused by tekking

By Scratch Staff | 11 October 2018

Dr. Joanna Lowry-Corry, clinical director and Doctor of Chiropractic at the London Wellness Centre, serves up practical advice to help aid posture and prevent pain caused by day-to-day nail tekking… Due to the nature of a nail technician’s job, I would expect many to experience headaches and neck pain, with…

Tita Turner opens up about working with anxiety

By Sophie Nutt | 10 October 2018

It’s World Mental Health Day, and while our industry boasts confidence, communication and creative flair, many nail technicians deal with anxiety on their own everyday, effecting their work and personal lives. Although mental health is being spoken about more openly in recent years thanks to charities and activists, there is…

Why nail techs should push themselves out of their comfort zone

By Katie Barnes | 9 October 2018

Anyone who knows me, knows that I am a nail structure girl through and through. Give me a pink & white challenge and I am in my element and what I would consider my weakness, is art. I can paint a face well, but the steps to achieve it don’t…

Redecorating your salon

By Kat Hill | 9 October 2018

Are you thinking of having a salon spruce up before the festive rush? Take into consideration our top tips… Set yourself a budget Try to stick to it! Don’t forget to factor in little extras like finishing touches and delivery charges. Take measurements Before ordering anything, be sure you’ve taken…

#TRENDINGTUESDAY Oksana Smirnova, Oksana Salon

By Sophie Nutt | 9 October 2018

We want to see the designs trending at your nail desk! Oksana Smirnova, of Oksana Salon, says geometric nails incorporating autumnal hues have been popular with her clients recently. “I have more and more clients asking for geometric designs, I think it’s a fashion now in all sectors; from the…

WHAT I’M WEARING: Terri Eaton

By Sophie Nutt | 7 October 2018

We want to see what you’re wearing on your nails! Talented tech, Terri Eaton, wears a matte dusky mauve and a bespoke glitter mix for an autumnal look that still sparkles in the crisp sunshine. “I fancied some autumnal, but not too dark, nails, and I also wanted to use…

8 ways to stop social media taking over your life

By Scratch Staff | 4 October 2018

It can be a powerful marketing tool – yet sometimes a source of pressure to constantly be answerable to clients; so has social media become bittersweet? Scratch speaks to beauty business owners about how they balance social media marketing with their personal life and how to beat the digital burnout……

How practicing advanced nail art can boost your business

By Sophie Nutt | 4 October 2018

Exercising your artistic arm and boosting your creative flair should always be a priority in such a visual industry, however, by offering advanced nail art services you can also bump up your prices and generate higher revenue per nail set. Not only this, but with demand from fashion-conscious individuals high,…

How to tailor nail treatments to male clients

By Sophie Nutt | 2 October 2018

Tomorrow (3 October 2018) marks National Boyfriend Day and, with male grooming continuing to rise in popularity, it is more important than ever to be inclusive of both male and female throughout your services. Inclusivity can be boasted through your salon interior, treatment menu, marketing and product choices, so it’s…

Cardiff named bare-faced capital of Great Britain  

By Kat Hill | 2 October 2018

New stats have revealed women are now, more than ever, opting for the minimalist look when it comes to make-up – with Cardiff being named as the UK city most likely to go bare-faced. The findings from product suppliers, Cosmetify.com, has revealed that almost one in five women in Cardiff…

#TRENDINGTUESDAY Gemma Sunderland, Gemma Sunderland Nails

By Sophie Nutt | 2 October 2018

We want to see the designs trending at your nail desk! Gemma Sunderland, of Gemma Sunderland Nails, reveals that navy blue hues and deep purple tones have been popular with her clients during the autumn transition. “I think this design has been so popular because of the change in season…