Salon in the Spotlight: Sarah Vernon Nails and Beauty, Doncaster
Having worked from home previously, Sarah Vernon Cowell knew it was time for a new working space when she started to outgrow her set-up. “I started up the business seven years ago,” Sarah reveals. “I worked from a log cabin from home. Over the years, I worked hard to build…
How to use Facebook features to benefit your beauty business
Marketing and nails expert, Theresa Cientanni, reveals how to use Facebook features on your business page… If you have a business, you’re bound to be one of the 307 million Europeans on Facebook. And rightly so – the platform is crucial to your social media marketing strategy, and with five new…
#TRENDINGTUESDAY Karen Brown, Sanctuary in the City
We want to see the designs trending at your nail desk! Karen Brown, of Sanctuary in the City, reveals that the French blend technique teamed together with a bold stiletto nail shape has been an extremely popular pairing with her clients recently. “French blends are so popular all year round…
Add Halloween makeovers to your services with Airbase
Capitalise on the spooktacular Halloween holiday by offering monster make-overs to clients. Airbase is running a Halloween Airbrush Make-Up course dedicated to all things scary, designed by make-up and body artist, Katie Wrigley. Katie has designed the course with a commercial aspect to create looks that customers will want to be seen…
London salon owner talks abut having ‘healthy competition’
London salon owner, Tinu Bello, recently opened her second location for her brand Colour Riot Nails in the vibrant district of Shoreditch, going her existing location in Fitzrovia. Here, Tinu talks about her experiences… “Competition? Yes, London has some amazing nail salons, and we welcome a bit of healthy competition – but there is more than…
Branding tips to make your nail salon stand out
Brand your salon to ensure it stands out from the crowd with top tips from Andrew Dark, director and co-owner of printwear and branding specialists, Custom Planet Setting up a nail salon can be the start of something exciting, but with so many up and down the country, it can be…
How to forge a successful career in the nail industry
Yesterday, I caught up with beauty business expert, Liz McKeon, as she shared all of her top tips on how to run a successful nail business. Arranging to meet in The Soho Hotel, London, myself and Liz made ourselves comfortable in the hotel’s drawing rooms, alongside Mark Smith (aka The…
Why lateral structure will help your nails go the distance
Educator and award-winning nail technician, Katie Barnes, reveals why nail endurance is dependent on nail structure – and serves up advice on perfecting it… Beauty and endurance are two of the main qualities a client looks for when it comes to their enhancements. Both tech and client don’t want to…
Salon in the Spotlight: GirlHub Nail, Beauty & Tanning Salon, Bury
After her personal life change forever, Emma Singleton decided it was time for a change and time to chase her dream. “I’ve been doing nails for 13 years alongside being a HR consultant,” explains Emma. “In September 2016, I had my first child and in December that year decided it…
All about the Dipt Nails technique
Yesterday I hotfooted to the trendy Soho location of Sanctum Hotel for an exciting insight into a new dipping brand bursting on to the nail scene. Founded in Britain by Karisma Ahir, the Dipt system currently sees 60 coloured powders, as well as liquid counterparts. The brand utilises medical grade resins and a…
#TRENDINGTUESDAY Danielle Powers, Danielle Jade Beauty
We want to see the designs trending at your nail desk! Danielle Powers, of Danielle Jade Beauty, reveals that tropical flower designs using the one stroke technique have been popular with her clients recently. “I feel this design has been so popular due to being in the peak of holiday…
WHAT I’M WEARING: Kerrie Labrum
We want to see what you’re wearing on your nails! Talented tech, Kerrie Labrum, wears striking lime green stiletto design seeing encapsulated glitter and an ombre feature nail. “I created these nails using Team Gorgeous Acrylic Colour Powders in Juicy Green, Zesty Lemon, Honeycomb, Clear Candy and Glitterplanet Pre-Pinched Stiletto…
Yvonne Tuckley on her love of IBX, perfecting her skills and wacky Instagram profiles
Tell us about your training… I kicked off my basic training with an independent local organisation and then trained in PolyGel application and e-filing with Nail Harmony UK, and one stroke nail art with Moyra UK. What is your all-time favourite nail product? Gelish, PolyGel and CND SHELLAC™ are…
Celebrity manicurist, Elle, reveals the reasons behind her love for the industry
As a manicure maven to the stars, Elle continues to attract attention on the red carpet with her nail creations. Scratch caught up with Elle to get an insight into the world of the tech trusted to hold the hands of the A-List… Introduced to the beauty industry at a young age,…
Salon In The Spotlight: Nails By Arlene, Chapelhall, Airdrie
After being made redundant from an insurance service, Arlene Fraser decided to dream big and follow her passion. “During the six month leading up to my redundancy, I sought education to learn how to do my own nails,” explains Arlene. “My usual technician had to reduce her hours and appointments became…
