Salon in the Spotlight: Nina Aesthetics & Beauty, Liverpool
Just over a year ago, Nina was faced with some personal challenges in regards to her mother’s health, but despite this, her mum continued to be her biggest supporter and encouraged Nina to venture into the world of aesthetics despite her fear of needles. After being in the beauty industry…
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Struggling with the cost of living? Check out these 5 tips for beauty businesses
Financial expert at Money.co.uk Business Insurance, Cam Jaques, provides advice on how beauty business owners impacted by the cost of living crisis can save money… 1. Be creative with marketing You can advertise your business and spread awareness for next to nothing. Word of mouth is still a great way…
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WINNER ANNOUNCED: Scratch Snap September 2023
The winner of Scratch’s monthly nail art challenge has been announced as Stephanie Mlynek. In a showcase of talent, techs stepped up to the Scratch Snap challenge for September & created nail designs inspired by the theme ‘September Swirls’ in the bid to win a prize from Michelle Brookes Training Academy. Judged…
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7 retail tips for mobile nail techs
Scratch Stars Mobile Nailist of the Year 2022 & 2023, Clare Woodcock of The Nail Club, shares her seven top tips for retailing as a nail pro on the move… As mobile techs, we bring the convenience of professional nail treatments directly to clients’ doorsteps. However, providing an excellent service…
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Diary of a session nail tech: London Fashion Week SS24
For her second monthly column for Scratch, session nail stylist, salon owner & educator, Marie-Louise Coster, reveals what happened behind the scenes when she led nail looks for the Edward Crutchley spring/summer 2024 London Fashion Week show… It never ceases to amaze me that the five-minute show the world sees…
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10 ingredients in your beauty products & their uses
Explore 10 common ingredients found in nailcare products & their functions… Allantoin Ideal for treating cracked and damaged skin, allantoin supports the healing process and has gentle exfoliating properties. It is used to soften and moisturise cuticles and encourages nail growth. This conditioning cuticle cream helps to soften both the…
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Nail Tech Talk: Meet Alice Nali, Scratch Stars Nail Stylist of the Year 2023
Get to know Italian-born Alice Nali, Scratch Stars Nail Stylist of the Year 2023, who shares her nail story, journey to success & future goals… Alice Nali first visited a nail salon around the age of 10, and fondly remembers the range of colours and glitters displayed on the shelves.…
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Liz McKeon launches international coaching programme to support salon success
Business expert & International Business School founder, Liz McKeon, has launched The Successful Salon Formula: a programme that helps salon owners achieve their goals. It comprises Liz’s ‘3G method’, a five-step method where ‘greatness’ is learned on how to excel as a boss, elevate the client experience and generate sales.…
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Salon in the Spotlight: Townhouse, Knightsbridge, Scratch Stars Awards winner
Following Townhouse, Knightsbridge’s second consecutive Nail Salon of the Year win at the Scratch Stars Awards 2023, founder & creative director, Juanita Huber-Millet, shares what the win means to the team and what to expect from the salon brand in future… Townhouse has become a familiar face at the Scratch…
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World’s Star Nail Artist launches online masterclasses to elevate the skills of fellow pros
Katy Pottle, winner of the first World’s Star Nail Artist (WSNA) competition, has launched online workshops and one-to-one masterclasses to help pros enhance their nail art skills. Channelling the nail techniques acquired over two decades in the industry and learned throughout her WSNA experience, each pre-recorded online workshop serves up…
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Salon in the Spotlight: Blackheart Beauty, North Shields
After working in the beauty industry since 2004 and training with Kirsty Meakin, Emily Ferguson and other prestigious nail techs, Tara Stephenson opened her dream salon in 2020 but sadly it was closed due to the pandemic. Now, she has transformed her spare room into her own nail sanctuary with…
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Tech Talk: Meet Fashion Week nail stylist, Ella Vivii
The story behind Ella Vivii’s introduction to the nail industry is a heart-warming one. Her mum, Charlotte Burgess, owns a nail and beauty salon, educates and is a session stylist, so Ella grew up around nails. “But I was always more interested in fashion and studied Styling & Production at the…
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Salon in the Spotlight: Omega Nails, Pontypool
Wanting to create a space for herself and her clients to unapologetically be themselves, Tan Adams drew inspiration from tattoo shops for her salon’s alternative styling. “I want my space to feel like a haven for people who struggle to fit into mainstream spaces. Growing up, I was convinced that…
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Want to expand your clientele & streamline bookings? Enter the Beautyverse…
Are you a beauty pro, struggling to fill gaps in your diary and get noticed by new clients? Or are you a client who seeks to book an appointment with ease? Download Beautyverse – an app designed to simplify the communication and booking process between beauty artists and clients. The app,…
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3 steps to choose a sustainable supplier for your beauty business
Charlotte Scallon, head of sustainability & regulation at waste management company, Biffa, offers a three-step strategy to help businesses understand how to choose a sustainable supplier… Choosing a sustainable supplier that helps you meet your goals can be challenging, but the process should be energising, not daunting. Our three-step strategy…
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