Nail & beauty educators, here’s how to market your courses to create demand
Esteemed nail and beauty educators share their top marketing tactics to increase the demand for courses… Find your niche “Educators must figure out what their USP (unique selling point) is, so they can focus on and reap the rewards from marketing this quality. What is your key strength? What does…
Diary of a session nail tech: London Fashion Week AW24
Session nail stylist, salon owner & educator, Marie-Louise Coster, reveals what happened behind the scenes when she led nail looks for the Edward Crutchley autumn/winter 2024 London Fashion Week show… Fashion season is a great time of year. Even if you aren’t working at Fashion Week, it provides a lot of inspiration which…
The 3 qualities that make a successful nail technician
Reach your goals and ensure success with advice from esteemed beauty business expert, Nergish Wadia-Austin, as she explores the importance of personality, knowledge and skill in successful nail technicians. Exceptional personality qualities Successful nail professionals exhibit a blend of precision and creativity, making a welcoming environment for clients. Patience is…
4 controversial nail industry trends
In the ever-evolving world of nails, trends come and go and sometimes, controversial topics arise that spark debate among qualified nail technicians. As professionals in the industry, it’s essential to stay informed and educated on these discussions to better serve our clients and uphold the highest standards of nailcare and…
Salon in the Spotlight: Candy Claws, Birmingham
Millie Mills modelled Candy Claws salon’s decor around her personality and style, creating a salon space with inclusivity, artistry and creativity at its core. “I wanted my clients to know who I am when they walk through the door. Candy Claws is a safe space which is fun and playful,…
3 tips for recruiting Gen Z nail & beauty employees
Avril Kealy, digital marketing expert at Phorest salon software, shares advice on recruiting Generation Z into your salon… Salon recruitment is a hot topic right now, and for good reason. In Dennis Van Lierop’s 2023 Phorest Salon Owners Summit workshop, the recruitment coach revealed that 70% of Gen Z professionals were considering…
The top 5 mistakes nail techs are making on social media
I’ve probably looked at more nail tech social media pages than anyone else on the planet. I have also probably helped more nail techs than anyone else on the planet to get fully booked and earn £3-5k a month, and part of that strategy comes down to social media marketing. …
Looking to enhance services & elevate treatments? Check out Sweet Squared’s CND™ Online Certification Programme
Sweet Squared has launched its CND™ Online Certification Programme, offering accessible and comprehensive professional training. Available to book from 12 February 2024, each 60-minute webinar showcases a specific CND™ system, offering in-depth insights and practical techniques to professionals. Participants will also gain access to exclusive promotions and receive a window…
CND™ collaborates with Marc Jacobs for AW24 runway show
Inspired by papercut dolls and Diana Ross’ iconic style, three barely-there CND™ shades were worn at the Marc Jacobs autumn/winter 2024 runway show. Shades used include: CND™ Bare Chemise – semi-sheer light nude. CND™ Field Fox – grey-toned nude beige. CND™ Satin Pajamas – opaque taupe beige. Lead nail artist,…
Nail Tech Talk: Inside the world of My Name Is Miki Nail
Meet Miki of My Name Is Miki Nail, the New York nail tech who tends to the nails of Ariana Grande, as she shares her career journey and reveals the nail shade worn in the Yes, And? music video… Working for a fashion company in her early 20s, Miki became…
Hair & beauty T Level cancelled in favour of beauty-specific alternative
The Department for Education (DfE) has cancelled the Hairdressing, Barbering and Beauty Therapy (HBBT) T Level. The announcement follows feedback given to the DfE from industry trade bodies. Postponed from September 2023 to September 2024 in March last year, the combined T Level has now been disbanded in favour of a…
Love L&P? Check out Bexy Glow, the brand redefining ratios & nail artistry with its acrylic formulations
Frustrated with the limitations of existing L&P formulations, Becky Willett set out to create an acrylic product range with a rainbow of shades to inspire creativity. Becky, a professional nail technician, has been working with L&P since 2015, noting that the existing acrylic products she used maintained a wet or…
Nailing Disabilities: Meet Yasmin Hodge, the nail tech on a mission to create an inclusive beauty industry
Sharing the profound impact of her health conditions on her work, Yasmin Hodge of Wolverhampton business, Gels By Yas, reveals how her experiences inspired the creation of Nailing Disabilities, a Facebook group for beauty professionals with disabilities and health conditions… Dealing with pain in her hands, wrists, shoulders, chest, back…
Streamline & manage business operations with nail booking platform, Polishpad
Scratch chats to Abi Bright, founder of nail-focused booking web app, Polishpad, to discover how its range of features can benefit nail pros and clients – and learn about its competition for techs… Abi Bright’s passion for nails was realised when she was 16, and it’s something that stayed with…
Meet the nail tech soaring to new heights with her dragon-inspired extreme nail creation
In a meticulous process spanning two months, Anna Sosina’s dragon nail look was created to reflect her commitment to artistry and professionalism. Detailing the process of creating the intricate nail look, Anna reveals how her hard work on the nails came to become a stunning poster image, with the help…
