Is it OK to not want to chat at the salon?
As we ease back into life from the quiet of lockdown living and more clients – both new and old – return to the salon, have you considered their noise preference by offering silent or sensory-aware appointments? Many may be experiencing anxiety surrounding their appointment. While many salons enjoy a…
Read MoreReopening: Maddie Regan reflects on lockdown
Scratch columnist & top tech at 81 Rose Garden, Maddie Regan, reflects on her experience of lockdown & her return to work… With hair and beauty salons officially open again, I thought I would take some time to reflect on some of my highs and lows during the past 12 months…
Read MoreSalon in the Spotlight: Bangs London
Keen to make its mark on Walthamstow, London, the team at Bangs London has implemented a number of sustainable practises. Offering hair and beauty appointments, the salon opened in September 2019. “We searched for he perfect space for almost half a year,” co-founders Danielle, Hannah & Shimol, explains. “We knew we wanted…
Read MoreSalon in the Spotlight: Honestly Ombré, Swindon
With 22 April marking Earth Day – an annual event to demonstrate support for environmental protection – Scratch chatted to Jess Wallbridge, owner of vegan beauty and wellness salon, Honestly Ombré, in Swindon, Wiltshire… “We want every visit to our salon to feel like Earth Day!” smile Jess. “We strive to shed light…
Read MoreTreatwell celebrates Earth Day by spotlighting 3 top green salons
Salon booking service, Treatwell, reveals the importance of sustainability, organic/eco products and ‘being green’ when choosing a hair, beauty or wellness salon and treatments. For Treatwell, ‘Earth Day’ – 22nd of April – is about connecting customers with sustainable and eco-friendly salons and treatments, undertaking research* conducted in April 2021,…
Read MoreSalon in the Spotlight: Bellini Nails & Beauty, Glasgow
Having grown her business from a small studio established in 2014, Katia Crowe has gone from strength to strength, with Bellini Nails & Beauty a beauty hotspot in Glasgow’s West End. “I first trained as a nail technician in 2014, trading as Bellini Nails and renting a small studio,” Katia…
Read MoreSalon Style – part 1 – salon wall treatment choices by Haz Dean, interior designer
Treating the Salon’s BIG CANVAS aka WALLS Deciding on the polish or the art your client wants to put on her nails can be a tough decision at times. Similarly, having different options available, can get one confused when deciding on how to cover the bigger salon canvas AKA its…
Read MoreSalon in the Spotlight: The Studio, Aberdeen
Having been in the industry for over 20 years, Sammy MacDonald has grown her beauty business from the ground up. “My salon business opened on the 1 December 2016 with the Victoria Street branch,” reveals Sammy. “I took on half of the building as at the time I could not afford the…
Read MoreSalon Style – interior ideas for spa & salon spaces
Expert, Haz Dean speaks salon & spa styling Being passionate about doing what I love is my drive to achieving more! I’m an interior designer who is in love with colours, functional design, playing with patterns, textures and creating a human space that can be at the service of human…
Read MoreSalon in the Spotlight: Hannah Taylor Beauty and Make Up, Kidderminster
“The salon now couldn’t be more different to its previous life as a derelict pub,” smiles owner, Hannah Taylor. “I use to pass the premises and daydream about its potential. “At the time the lease far surpassed my budget. Months passed and during this time the building had been split…
Read MoreWhy you should have a client loyalty scheme
Do you have a loyalty programme in place? Alice Kirby, director at Lockhart Meyer Salon Marketing, shares her top tips… Why should nail & beauty businesses introduce a loyalty schemes? An effective loyalty scheme can help increase both your retention rates and how long your clients ultimately stay with you.…
Read MoreSalon in the Spotlight: Townhouse, London
With two locations in the heart of London, Townhouse Nail Salon has become a go-to destination for nail appointments thanks to its chic setup. Awarded with a Scratch Stars Awards 2020/21 finalist status in the Nail Salon of the Year category for its flagship Great Portland Street location, the salon…
Read MoreSalon in the Spotlight: Plaster, Crystal Palace, London
Found in the urban hotspot of Crystal Palace, Plaster is an inclusive salon offering natural nail treatments and nail art appointment. “Opening in 2019, Plaster was borne from the want to offer our clients – irrespective of gender, identity, background or profession – a space to be whoever they want…
Read MoreHow to create a successful salon team
Maddie Regan, Scratch columnist & top tech at 81 Rose Garden, share her top tips for ensuring your salon staff are a happy, successful team… Effective teamwork is something that every organisation should strive for and is particularly important in the salon business. During my time at 81 Rose Garden,…
Read More
Read the latest issue