BUSINESS
Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon
Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…
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Artificial nails: 7 steps to reduce the risk of allergy
Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in the nail space… Acrylate monomers, which are the starting materials in liquid & powder (L&P) and UV/LED gel nail systems, can sometimes cause allergic reactions if they touch the skin.…
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How to build your social media: 5 simple steps from a beauty business expert
Scratch Stars Social Media Star of the Year finalist for 2024 and 2025 & online columnist, Hannah Beth Clayton, shares her social media tips… Growing your social media doesn’t need to be hard, confusing or a full-time job. I talk to so many beauty pros who feel overwhelmed by the…
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Read the latest issue
As a salon owner, nail technician or mobile therapist, you want to open up your business to more customers and provide the best in treatments and experience; but are you making it easy and welcoming for those with a disability to choose you? According to disability charity, Scope, 13.9 million people…
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Marketing and nails expert, Theresa Cientanni, reveals how to use Facebook features on your business page… If you have a business, you’re bound to be one of the 307 million Europeans on Facebook. And rightly so – the platform is crucial to your social media marketing strategy, and with five new…
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Brand your salon to ensure it stands out from the crowd with top tips from Andrew Dark, director and co-owner of printwear and branding specialists, Custom Planet Setting up a nail salon can be the start of something exciting, but with so many up and down the country, it can be…
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Yesterday, I caught up with beauty business expert, Liz McKeon, as she shared all of her top tips on how to run a successful nail business. Arranging to meet in The Soho Hotel, London, myself and Liz made ourselves comfortable in the hotel’s drawing rooms, alongside Mark Smith (aka The…
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Educator and award-winning nail technician, Katie Barnes, reveals why nail endurance is dependent on nail structure – and serves up advice on perfecting it… Beauty and endurance are two of the main qualities a client looks for when it comes to their enhancements. Both tech and client don’t want to…
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Tom Ferris, owner of Blackwell Ferris Marketing, reveals why your Facebook adverts aren’t generating much response – and what to do about it… I spend around an hour to two hours a day on Facebook groups that are full of salon owners and technicians like you. I thoroughly enjoy being involved…
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