BUSINESS
How to navigate accessibility needs in the nail salon
With 16 May marking Global Accessibility Awareness Day (GAAD) and research from P&G finding that only 4% of beauty and personal care companies worldwide cater for physical disabilities, Abi Hassan, owner of Canterbury-based salon, Hot Wheels Nails, explores ways nail businesses can effectively meet the accessibility needs of staff and clients.…
Read More5 ways nail techs can prioritise mental health when clients offload
Health psychologist, Dr Ravi Gill, explores how nail technicians can create a safe space for clients to offload while prioritising their own mental health. Nail appointments offer an opportunity for a person to sit still for an hour without the distraction of their phones: an act of self-care and perhaps…
Read More8 ways to encourage clients to upgrade to nail art
One of the most common things I hear from other nail techs is, ‘I don’t get the chance to do nail art as my clients don’t want to have any.’ This is such a shame, because as artists we naturally want to challenge ourselves and our skills and show off…
Read MoreBridal nail styles: 2024 trend predictions & promotional tactics
A wedding is one of the most important events of a person’s life, with many couples dedicating months or even years to planning their perfect day. Hair, make-up, the dress, venue and décor are all important factors to consider, but who wants to show off their wedding ring with unmanicured nails?…
Read More5 ways to boost your salon team’s morale
Do you or your team members need a morale boost? Scratch gathers five top tips to support positivity and happiness in the workspace… 1. Lead by example “Salon owners can establish a cohesive team through leading by example,” advises Lisa Stone, Salon System educator. “You cannot expect your team to…
Read MoreWhy are client consultations so important in the beauty industry?
A client consultation should be completed by every client before they receive a nail or beauty treatment. This consultation should be regularly reviewed to ensure that nothing has changed medically or personally. Often, I hear nail techs saying that they don’t do consultations, and this isn’t always because they are…
Read MoreNew research from TotallyMoney.com has provided an insight into beauty spending habits in the UK – revealing that over 70% are beauty conscious, with 45% of people unwilling to post a picture on social media if they haven’t had a chance to put an effort into their appearance first. The report found Leeds…
Read MoreA report comparing the cost of beauty products and services across 50 countries has been released. From Linio.com, the statistics showed where beauty products and services are most affordable, with the top-ranking countries showing the most affordable overall. The UK ranked 36th overall, out of the 50 countries. Vietnam was the…
Read More“Seeing is believing, so one of the best ways to market your business is by showcasing before and after images that demonstrate the services your salon offers – and the quality of the results,” comments Heather Hughes, UK director at NovaLash. “Achieving the perfect before and after picture is one…
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